Food and Drink - Spring 2011 - (Page 97)

sethness greenleaf inc. >p PRODUCERS Making An Impact At 130, Sethness Greenleaf is not simply the flavor of the day. By Staci Davidson company profile Sethness Greenleaf Inc. Headquarters: Chicago Employees: 45 Specialty: Flavors for beverages, dairy, confections and baked goods Tom Schufreider, vice president of global sales and marketing: “We’re the best little-known, 130-year-old company there is.” >> Sethness Greenleaf has been serving the food and beverage industries in the United States since 1880. V anilla is the world’s most popular flavor, according to the FDA, and of the approximately 2,000 metric tons of vanilla produced around the world annually, the United States consumes 70 percent. Obviously many people love vanilla for its sweet and floral notes, but many others consider it an accurate adjective for “plain” or “boring.” Regardless of which sector of consumers food producers want to attract, Sethness Greenleaf Inc. can develop a flavor that fits their needs. Believing that “our flavors make the world smile,” Sethness Greenleaf was founded in 1880 to serve the U.S. food and beverage industries, and now has a formulary with more than 40,000 flavors. The company’s dedication to creativity, technology, innovation, quality, affordability, reliability and service allowed it to introduce Green River soda to the world and expand its presence into Central and South America, Europe, the Middle East, Africa and Asia. Sethness Greenleaf’s biggest market is the beverage industry, but it also develops products for the dairy, confection and baking markets. The company has created products for candies, dairy beverages and desserts, frozen confections, al- coholic beverages, bar mixes and frozen cocktails. Not only does it custom design flavors that meet customers’ preferred flavor profiles, but it also ensures the flavors meet the necessary application requirements. “We celebrated our 130th anniversary, and that speaks to the type of company we are and the quality of our people,” explains Tom Schufreider, vice president of global sales and marketing. “It says a lot about our values and the value we bring to our customers, as well as the energy and vision of the company’s management. I am definitely proud of the way we do business and the reputation we have with our customers. We’re the best little-known, 130-yearold company there is.” Creativity and Science When developing new flavors, Sethness Greenleaf relies on the expertise of its flavor chemists and its corporate chef, who works in the company’s applications laboratory. In addition to developing flavors in response to problems or challenges customers are having with a product, the company also actively works with its customer base to provide them with creative new flavor ideas and cutting-edge applications. “We provide our customers with relevant and pertinent information,” > food and drink • spring 201 • 1 97

Table of Contents for the Digital Edition of Food and Drink - Spring 2011

Food and Drink - Spring 2011
Tableside Chat
Table of Contents
News a la Carte
Current Events
FAD Exclusive
A Ripening Field
History in the Making
New Wine Paradigm
Don Sebastiani & Sons/ The Other Guys
St. Julian Winery
Ste. Genevieve Winery
Herzog Wine Cellars
Meier’s Wine Cellar
Oak Ridge Winery
Producers: Keeping Trade Secrets
MaMa Rosa’s Pizza
Gel Spice Co. LLC
Vegetable Juices Inc.
Royal Caribbean Bakery/Caribbean Food Delights
Red Stripe Beer
Robertet Flavors
Annabelle Candy
Andrea Foods
Anchor Brewing
F&F Foods
Santa Sweets Inc.
Hillside Candy
Ricos Products
Sethness Greenleaf Inc.
Wunder-Bar: Automatic Bar Controls
Antigua Distillery
AMES International
Amato’s Bakery
Charlie’s Pride Meats
Citromax Group of Companies
Diamond Bakery
Grindmaster- Cecilware Corp.
Heartland Mill
Kirschenman Enterprises
Rakhra Mushroom Farm
FAME Food Management
Schneider Packaging Equipment Co. Inc.
Sea Harvest Corporation (Pty) Ltd.
Sparrer Sausage Co. Inc.
Jamaican Teas Ltd.
Westminster Cracker Co.
Distributors: Don’t Risk It
The Fricks Company
U.S. Foodservice – Milwaukee Division
Arizona Select Distribution
Fairway Packing Co.
Ingredient Innovations
J.J. Taylor Distributing Co. of Minnesota Inc.
Mastronardi Produce
Milne Fruit Products Inc.
Pellerito Foods
Albion Fisheries Ltd.
RPE Inc.
Retailers: Savoring the Moment
Roadtown Wholesale Trading Ltd.
Orange Leaf Frozen Yogurt
Quick Chek
Rocky Mountain Chocolate Factory
Sendik’s Fine Foods Inc.
Zaro’s Bakery
Balboa Brands
Restaurants: Toss Around Ideas
Sizzler USA
Dick’s Last Resort
Granite City Food & Brewery Ltd.
Liberty Entertainment Group
Roly Poly Franchise Systems
Santa Fe Cattle Co.
Winger’s USA Inc.
Bensi Restaurant Group Inc.
Leo’s Coney Island
Three Things

Food and Drink - Spring 2011