Food and Drink - Summer 2011 - (Page 38)

HEALTHY CHOICES pecans.com BOOK ’EM DeWayne McCasland is writing the book on the pecan industry. His epiphany came at a sparsely attended funeral of a person who had been well-known in the wool industry. “That’s a shame,” he thought of the loss of industry knowledge. Then he thought about his own industry. “If I die, these people are going to go unknown, because there’s nobody else who knows them, so I said somebody needs to write a book, and I said that for about three years,” McCasland says. “If it’s going to get done, I’m going to have to do it myself.” With more than 200 interviews completed, a few more needed and a round of editing, he expects his two-year task of writing it to be completed within six months. “It’s been a very interesting, fun thing to do, but it’s been a challenge for me to compile it,” he concedes. >> Gift packs are one of the products offered through Pecans.com. The company says its production facility shells approximately 8,000 to 10,000 pounds of pecans each day, resulting in about 5,000 pounds of nutmeat. > fondest dreams. McCasland credits his son with encouraging him to buy the URL for Pecans.com. “My son is a computer guru – he does networking for banks and various things,” McCasland beams. “He has a company of his own. When he was in college, he told me I had to get this URL, pecans.com.” After explaining to his father what a URL was, he offered to purchase it for him. The cost was $100 for 10 years. “He said, ‘You’ve got to do this – some day this will be worth something,’ and it has proved to be without a doubt one of my best investments. We’ve done very well with it. We sell equipment all over the world – South Africa, Brazil, Chile, Israel – it’s amazing. They’ll see us on the Internet and want to buy a pecan cracker or a small harvester – all kinds of things.” McCasland’s other business activities include selling pecans in a retail store in the headquarters of Goldthwaite, Texas, that is separate from the company’s processing facility located in that town. McCasland Farms Inc. grows pecans on more than 1,000 acres, and through Pecan Producers Inc., he sells the harvests of other growers. He and his wife are the sole owners of all four companies. The Retail Pecan McCasland emphasizes that Pecans. com is not a wholesale shipper like the large industrial users. “That’s not our niche in the market,” he explains. “Our niche is small mom-and-pop bakeries and people that use smaller amounts on a regular basis.” He shies away from the term “gourmet” because he does not want pecans to be considered only for special occasions or as indulgences. “We try to use the highest quality we can buy,” he stresses. “The USDA has a fancy pecan, but we go one step further that we call a retail pecan – which is the best you can buy or produce – to sell through our retail stores.” His facility in Goldthwaite shells between 8,000 to 10,000 pounds daily. McCasland insists that pecans have taken their rightful place has a healthy, natural food. “They’re natural, but they’re not organic,” he notes. “Pecans in the shell went on the first trip to the moon. You can take pecans in the shell, crack them out and eat them right there – you don’t have to cook them or anything.” The harvest season for pecans is from October to February. McCasland recommends storing pecans in or out of the shell in the dark under refrigeration or freezing, and claims he did so for 20 years and could tell no difference between them and fresh ones. “I think we’ve got a very unique product,” he concludes. “We’re gifted to be able to raise it and market it to people that like it as well as we do.” 38 food and drink • summer 2011 • www.fooddrink-magazine.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Summer 2011

Food and Drink - Summer 2011
Tableside Chat
Contents
News a la Carte
Tradeshow Preview
Food for Thought
FAD Exclusive
Fresh From the Start Brands
Railex
Orchard View Farms Inc.
Grandma Hoerner’s
Greencore USA Inc.
FoodSwing Inc.
Pecans.com
RPE Inc.
Dari Mart Stores Inc.
Idylwilde Farms
Kemin Industries Inc.
Olga’s Kitchen
Distributors: How Green Can You Be?
Kohl Wholesale
Nebraskaland
Upper Lakes Foods Inc.
B. Giambrone & Co.
Food Sales West
Milne Fruit Products Inc.
Pellerito Foods
PrimeSource Foodservice Equipment
Town & Country Foods
Producers: The Industry Pitfall
Walker & Sons
Bright Coop Inc.
Covered Bridge Potato Chip Co.
Route 11 Potato Chips
Royal Sausage Co.
Restaurants: Values Drive Sales
El Meson Sandwiches
Peter Piper Pizza
Retailers: The Unwelcomed Guest
Arabica Coffeehouse
Kolache Factory
Reasor’s
Three Things

Food and Drink - Summer 2011

Food and Drink - Summer 2011 - Food and Drink - Summer 2011 (Page Cover1)
Food and Drink - Summer 2011 - Food and Drink - Summer 2011 (Page Cover2)
Food and Drink - Summer 2011 - Tableside Chat (Page 1)
Food and Drink - Summer 2011 - Tableside Chat (Page 2)
Food and Drink - Summer 2011 - Contents (Page 3)
Food and Drink - Summer 2011 - Contents (Page 4)
Food and Drink - Summer 2011 - Contents (Page 5)
Food and Drink - Summer 2011 - News a la Carte (Page 6)
Food and Drink - Summer 2011 - News a la Carte (Page 7)
Food and Drink - Summer 2011 - Tradeshow Preview (Page 8)
Food and Drink - Summer 2011 - Tradeshow Preview (Page 9)
Food and Drink - Summer 2011 - Food for Thought (Page 10)
Food and Drink - Summer 2011 - Food for Thought (Page 11)
Food and Drink - Summer 2011 - FAD Exclusive (Page 12)
Food and Drink - Summer 2011 - FAD Exclusive (Page 13)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 14)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 15)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 16)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 17)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 18)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 19)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 20)
Food and Drink - Summer 2011 - Railex (Page 21)
Food and Drink - Summer 2011 - Railex (Page 22)
Food and Drink - Summer 2011 - Railex (Page 23)
Food and Drink - Summer 2011 - Railex (Page 24)
Food and Drink - Summer 2011 - Orchard View Farms Inc. (Page 25)
Food and Drink - Summer 2011 - Orchard View Farms Inc. (Page 26)
Food and Drink - Summer 2011 - Grandma Hoerner’s (Page 27)
Food and Drink - Summer 2011 - Grandma Hoerner’s (Page 28)
Food and Drink - Summer 2011 - Grandma Hoerner’s (Page 29)
Food and Drink - Summer 2011 - Greencore USA Inc. (Page 30)
Food and Drink - Summer 2011 - Greencore USA Inc. (Page 31)
Food and Drink - Summer 2011 - Greencore USA Inc. (Page 32)
Food and Drink - Summer 2011 - FoodSwing Inc. (Page 33)
Food and Drink - Summer 2011 - FoodSwing Inc. (Page 34)
Food and Drink - Summer 2011 - FoodSwing Inc. (Page 35)
Food and Drink - Summer 2011 - Pecans.com (Page 36)
Food and Drink - Summer 2011 - Pecans.com (Page 37)
Food and Drink - Summer 2011 - Pecans.com (Page 38)
Food and Drink - Summer 2011 - RPE Inc. (Page 39)
Food and Drink - Summer 2011 - RPE Inc. (Page 40)
Food and Drink - Summer 2011 - RPE Inc. (Page 41)
Food and Drink - Summer 2011 - Dari Mart Stores Inc. (Page 42)
Food and Drink - Summer 2011 - Dari Mart Stores Inc. (Page 43)
Food and Drink - Summer 2011 - Idylwilde Farms (Page 44)
Food and Drink - Summer 2011 - Idylwilde Farms (Page 45)
Food and Drink - Summer 2011 - Kemin Industries Inc. (Page 46)
Food and Drink - Summer 2011 - Kemin Industries Inc. (Page 47)
Food and Drink - Summer 2011 - Olga’s Kitchen (Page 48)
Food and Drink - Summer 2011 - Olga’s Kitchen (Page 49)
Food and Drink - Summer 2011 - Distributors: How Green Can You Be? (Page 50)
Food and Drink - Summer 2011 - Distributors: How Green Can You Be? (Page 51)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 52)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 53)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 54)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 55)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 56)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 57)
Food and Drink - Summer 2011 - Nebraskaland (Page 58)
Food and Drink - Summer 2011 - Nebraskaland (Page 59)
Food and Drink - Summer 2011 - Nebraskaland (Page 60)
Food and Drink - Summer 2011 - Upper Lakes Foods Inc. (Page 61)
Food and Drink - Summer 2011 - Upper Lakes Foods Inc. (Page 62)
Food and Drink - Summer 2011 - Upper Lakes Foods Inc. (Page 63)
Food and Drink - Summer 2011 - B. Giambrone & Co. (Page 64)
Food and Drink - Summer 2011 - B. Giambrone & Co. (Page 65)
Food and Drink - Summer 2011 - Food Sales West (Page 66)
Food and Drink - Summer 2011 - Food Sales West (Page 67)
Food and Drink - Summer 2011 - Milne Fruit Products Inc. (Page 68)
Food and Drink - Summer 2011 - Milne Fruit Products Inc. (Page 69)
Food and Drink - Summer 2011 - Pellerito Foods (Page 70)
Food and Drink - Summer 2011 - Pellerito Foods (Page 71)
Food and Drink - Summer 2011 - PrimeSource Foodservice Equipment (Page 72)
Food and Drink - Summer 2011 - PrimeSource Foodservice Equipment (Page 73)
Food and Drink - Summer 2011 - Town & Country Foods (Page 74)
Food and Drink - Summer 2011 - Town & Country Foods (Page 75)
Food and Drink - Summer 2011 - Producers: The Industry Pitfall (Page 76)
Food and Drink - Summer 2011 - Producers: The Industry Pitfall (Page 77)
Food and Drink - Summer 2011 - Walker & Sons (Page 78)
Food and Drink - Summer 2011 - Walker & Sons (Page 79)
Food and Drink - Summer 2011 - Walker & Sons (Page 80)
Food and Drink - Summer 2011 - Bright Coop Inc. (Page 81)
Food and Drink - Summer 2011 - Bright Coop Inc. (Page 82)
Food and Drink - Summer 2011 - Bright Coop Inc. (Page 83)
Food and Drink - Summer 2011 - Covered Bridge Potato Chip Co. (Page 84)
Food and Drink - Summer 2011 - Covered Bridge Potato Chip Co. (Page 85)
Food and Drink - Summer 2011 - Route 11 Potato Chips (Page 86)
Food and Drink - Summer 2011 - Route 11 Potato Chips (Page 87)
Food and Drink - Summer 2011 - Royal Sausage Co. (Page 88)
Food and Drink - Summer 2011 - Royal Sausage Co. (Page 89)
Food and Drink - Summer 2011 - Restaurants: Values Drive Sales (Page 90)
Food and Drink - Summer 2011 - Restaurants: Values Drive Sales (Page 91)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 92)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 93)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 94)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 95)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 96)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 97)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 98)
Food and Drink - Summer 2011 - Peter Piper Pizza (Page 99)
Food and Drink - Summer 2011 - Peter Piper Pizza (Page 100)
Food and Drink - Summer 2011 - Peter Piper Pizza (Page 101)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 102)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 103)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 104)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 105)
Food and Drink - Summer 2011 - Arabica Coffeehouse (Page 106)
Food and Drink - Summer 2011 - Arabica Coffeehouse (Page 107)
Food and Drink - Summer 2011 - Kolache Factory (Page 108)
Food and Drink - Summer 2011 - Kolache Factory (Page 109)
Food and Drink - Summer 2011 - Reasor’s (Page 110)
Food and Drink - Summer 2011 - Reasor’s (Page 111)
Food and Drink - Summer 2011 - Three Things (Page 112)
Food and Drink - Summer 2011 - Three Things (Page Cover3)
Food and Drink - Summer 2011 - Three Things (Page Cover4)
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