Food and Drink - Summer 2011 - (Page 88)

>p PRODUCERS royal sausage co. The Client is King Treating customers like royalty is Royal Sausage Co.’s top priority. By Brian Salgado >> Curtis Capps has been at the wheel of Royal Sausage Co. ever since he founded the company with his brother Bernie in 1978, and today the brand is well-known throughout the Southeast. here’s no secret to the success behind Royal Sausage Co. in Pell City, Ala. As CEO Curtis Capps says, it comes down to the old adage that the customer knows best. “Basically, we’ve been able to give good customer service and being able to adjust to the needs of the different requests from our customers,” Capps says. “A lot of larger companies wouldn’t do that.” Curtis and his brother Bennie Capps sit at the helm of Royal Sausage Co. and Royal Foods. Capps founded the company as Royal Packing Co. in Enterprise, Ala., in 1978. The company relocated to Pell City in 1992 and soon rebranded as Royal Sausage Company. Royal Foods serves as a food company profile brokerage company which handles 15 other meat companies as well as their line of products. Royal Sausage Co. The Royal Sausage brand is well known throughout the Headquarters: Pell City, Ala. Employees: 170 southeast, boasting customers in Louisiana, Arkansas, Specialty: Smoked meats Tennessee, South Carolina, Georgia, Florida and Curtis Capps, CEO: “Basically, we’ve been able to give good customer Alabama. The company produces 25 different items service and be able to adjust to the packed in a variety of ways and a bevy of sizes. needs of the different people.” Curtis Capps took time to speak with Food & Drink T magazine about the latest additions to its product lines, new equipment in its facility and the current state of the pork industry. Food & Drink: What new products are you offering these days? Curtis Capps: We had just started producing smoked hams, and now we’re two years into it, and we’ve been successful. We make it with the skin and the shank of the ham removed and it has been well received by the consumers. FAD: How much have these new products boosted sales since you launched the line two years ago? CC: This line has boosted our sales by $2.5 million. 88 food and drink • summer 2011 • www.fooddrink-magazine.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink - Summer 2011

Food and Drink - Summer 2011
Tableside Chat
Contents
News a la Carte
Tradeshow Preview
Food for Thought
FAD Exclusive
Fresh From the Start Brands
Railex
Orchard View Farms Inc.
Grandma Hoerner’s
Greencore USA Inc.
FoodSwing Inc.
Pecans.com
RPE Inc.
Dari Mart Stores Inc.
Idylwilde Farms
Kemin Industries Inc.
Olga’s Kitchen
Distributors: How Green Can You Be?
Kohl Wholesale
Nebraskaland
Upper Lakes Foods Inc.
B. Giambrone & Co.
Food Sales West
Milne Fruit Products Inc.
Pellerito Foods
PrimeSource Foodservice Equipment
Town & Country Foods
Producers: The Industry Pitfall
Walker & Sons
Bright Coop Inc.
Covered Bridge Potato Chip Co.
Route 11 Potato Chips
Royal Sausage Co.
Restaurants: Values Drive Sales
El Meson Sandwiches
Peter Piper Pizza
Retailers: The Unwelcomed Guest
Arabica Coffeehouse
Kolache Factory
Reasor’s
Three Things

Food and Drink - Summer 2011

Food and Drink - Summer 2011 - Food and Drink - Summer 2011 (Page Cover1)
Food and Drink - Summer 2011 - Food and Drink - Summer 2011 (Page Cover2)
Food and Drink - Summer 2011 - Tableside Chat (Page 1)
Food and Drink - Summer 2011 - Tableside Chat (Page 2)
Food and Drink - Summer 2011 - Contents (Page 3)
Food and Drink - Summer 2011 - Contents (Page 4)
Food and Drink - Summer 2011 - Contents (Page 5)
Food and Drink - Summer 2011 - News a la Carte (Page 6)
Food and Drink - Summer 2011 - News a la Carte (Page 7)
Food and Drink - Summer 2011 - Tradeshow Preview (Page 8)
Food and Drink - Summer 2011 - Tradeshow Preview (Page 9)
Food and Drink - Summer 2011 - Food for Thought (Page 10)
Food and Drink - Summer 2011 - Food for Thought (Page 11)
Food and Drink - Summer 2011 - FAD Exclusive (Page 12)
Food and Drink - Summer 2011 - FAD Exclusive (Page 13)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 14)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 15)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 16)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 17)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 18)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 19)
Food and Drink - Summer 2011 - Fresh From the Start Brands (Page 20)
Food and Drink - Summer 2011 - Railex (Page 21)
Food and Drink - Summer 2011 - Railex (Page 22)
Food and Drink - Summer 2011 - Railex (Page 23)
Food and Drink - Summer 2011 - Railex (Page 24)
Food and Drink - Summer 2011 - Orchard View Farms Inc. (Page 25)
Food and Drink - Summer 2011 - Orchard View Farms Inc. (Page 26)
Food and Drink - Summer 2011 - Grandma Hoerner’s (Page 27)
Food and Drink - Summer 2011 - Grandma Hoerner’s (Page 28)
Food and Drink - Summer 2011 - Grandma Hoerner’s (Page 29)
Food and Drink - Summer 2011 - Greencore USA Inc. (Page 30)
Food and Drink - Summer 2011 - Greencore USA Inc. (Page 31)
Food and Drink - Summer 2011 - Greencore USA Inc. (Page 32)
Food and Drink - Summer 2011 - FoodSwing Inc. (Page 33)
Food and Drink - Summer 2011 - FoodSwing Inc. (Page 34)
Food and Drink - Summer 2011 - FoodSwing Inc. (Page 35)
Food and Drink - Summer 2011 - Pecans.com (Page 36)
Food and Drink - Summer 2011 - Pecans.com (Page 37)
Food and Drink - Summer 2011 - Pecans.com (Page 38)
Food and Drink - Summer 2011 - RPE Inc. (Page 39)
Food and Drink - Summer 2011 - RPE Inc. (Page 40)
Food and Drink - Summer 2011 - RPE Inc. (Page 41)
Food and Drink - Summer 2011 - Dari Mart Stores Inc. (Page 42)
Food and Drink - Summer 2011 - Dari Mart Stores Inc. (Page 43)
Food and Drink - Summer 2011 - Idylwilde Farms (Page 44)
Food and Drink - Summer 2011 - Idylwilde Farms (Page 45)
Food and Drink - Summer 2011 - Kemin Industries Inc. (Page 46)
Food and Drink - Summer 2011 - Kemin Industries Inc. (Page 47)
Food and Drink - Summer 2011 - Olga’s Kitchen (Page 48)
Food and Drink - Summer 2011 - Olga’s Kitchen (Page 49)
Food and Drink - Summer 2011 - Distributors: How Green Can You Be? (Page 50)
Food and Drink - Summer 2011 - Distributors: How Green Can You Be? (Page 51)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 52)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 53)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 54)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 55)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 56)
Food and Drink - Summer 2011 - Kohl Wholesale (Page 57)
Food and Drink - Summer 2011 - Nebraskaland (Page 58)
Food and Drink - Summer 2011 - Nebraskaland (Page 59)
Food and Drink - Summer 2011 - Nebraskaland (Page 60)
Food and Drink - Summer 2011 - Upper Lakes Foods Inc. (Page 61)
Food and Drink - Summer 2011 - Upper Lakes Foods Inc. (Page 62)
Food and Drink - Summer 2011 - Upper Lakes Foods Inc. (Page 63)
Food and Drink - Summer 2011 - B. Giambrone & Co. (Page 64)
Food and Drink - Summer 2011 - B. Giambrone & Co. (Page 65)
Food and Drink - Summer 2011 - Food Sales West (Page 66)
Food and Drink - Summer 2011 - Food Sales West (Page 67)
Food and Drink - Summer 2011 - Milne Fruit Products Inc. (Page 68)
Food and Drink - Summer 2011 - Milne Fruit Products Inc. (Page 69)
Food and Drink - Summer 2011 - Pellerito Foods (Page 70)
Food and Drink - Summer 2011 - Pellerito Foods (Page 71)
Food and Drink - Summer 2011 - PrimeSource Foodservice Equipment (Page 72)
Food and Drink - Summer 2011 - PrimeSource Foodservice Equipment (Page 73)
Food and Drink - Summer 2011 - Town & Country Foods (Page 74)
Food and Drink - Summer 2011 - Town & Country Foods (Page 75)
Food and Drink - Summer 2011 - Producers: The Industry Pitfall (Page 76)
Food and Drink - Summer 2011 - Producers: The Industry Pitfall (Page 77)
Food and Drink - Summer 2011 - Walker & Sons (Page 78)
Food and Drink - Summer 2011 - Walker & Sons (Page 79)
Food and Drink - Summer 2011 - Walker & Sons (Page 80)
Food and Drink - Summer 2011 - Bright Coop Inc. (Page 81)
Food and Drink - Summer 2011 - Bright Coop Inc. (Page 82)
Food and Drink - Summer 2011 - Bright Coop Inc. (Page 83)
Food and Drink - Summer 2011 - Covered Bridge Potato Chip Co. (Page 84)
Food and Drink - Summer 2011 - Covered Bridge Potato Chip Co. (Page 85)
Food and Drink - Summer 2011 - Route 11 Potato Chips (Page 86)
Food and Drink - Summer 2011 - Route 11 Potato Chips (Page 87)
Food and Drink - Summer 2011 - Royal Sausage Co. (Page 88)
Food and Drink - Summer 2011 - Royal Sausage Co. (Page 89)
Food and Drink - Summer 2011 - Restaurants: Values Drive Sales (Page 90)
Food and Drink - Summer 2011 - Restaurants: Values Drive Sales (Page 91)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 92)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 93)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 94)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 95)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 96)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 97)
Food and Drink - Summer 2011 - El Meson Sandwiches (Page 98)
Food and Drink - Summer 2011 - Peter Piper Pizza (Page 99)
Food and Drink - Summer 2011 - Peter Piper Pizza (Page 100)
Food and Drink - Summer 2011 - Peter Piper Pizza (Page 101)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 102)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 103)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 104)
Food and Drink - Summer 2011 - Retailers: The Unwelcomed Guest (Page 105)
Food and Drink - Summer 2011 - Arabica Coffeehouse (Page 106)
Food and Drink - Summer 2011 - Arabica Coffeehouse (Page 107)
Food and Drink - Summer 2011 - Kolache Factory (Page 108)
Food and Drink - Summer 2011 - Kolache Factory (Page 109)
Food and Drink - Summer 2011 - Reasor’s (Page 110)
Food and Drink - Summer 2011 - Reasor’s (Page 111)
Food and Drink - Summer 2011 - Three Things (Page 112)
Food and Drink - Summer 2011 - Three Things (Page Cover3)
Food and Drink - Summer 2011 - Three Things (Page Cover4)
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