Management Today - Summer 2010 - (Page 40)
M A N U FA C T U R I N G & E N G I N E E R I N G
A Clean Success
> RO C K L I N E I N D U S T R I E S I N C .
ROCKLINE BUILT ITSELF FROM THE GROUND UP TO BECOME A LEADING MANUFACTURER OF NONWOVEN PRODUCTS.
BY LU K E G I L L E S P I E
After more than 30 years, Rockline Industries Inc. has become a company with four domestic and two international manufacturing locations, business opportunities in 50 countries and more than 1,800 employees worldwide. But, according to Joel Slank, general manager of Rockline’s Springdale, Ark., facility, there is one key point about the company – it once was a mom-and-pop shop hand cutting rolls of nonwoven fabrics to make a living selling dry sheets. “All of those proceeds continually got reinvested into the business, and that’s how it grew and continues to be the case,”
-----------------------------------------------[ P R O F I L E ] Rockline Industries Inc. www.rocklineind.com Headquarters: Springdale, Ark. Services: Contract and private branded manufacturing U.S. employees: 600 -------------------------------------------------------------// Rockline continues to grow and be an innovator of nonwoven products.
he says. “I’m impressed by ownership – the Rudolph family – continuing to reinvest capital and grow this business into the success story it is today. And each location is striving to be a state-of-theart facility.” Rockline manufacturers and markets branded and private branded products, and it is the largest supplier of coffee ﬁlters and private-branded wet wipes in North America. It manufactures and distributes several other products, such as antibacterial wipes, baking cups, household cleaning products, incontinent wipes, ﬂushable moist wipes, water activated and wet facial wipes, and a variety of contract wipe products. The focus at Rockline is on innovation.
“Rockline was the ﬁrst to develop a [wipe] reﬁllable package that goes into [a previously used] tub, the ﬁrst in the U.S. to introduce pop-up wipes, and the ﬁrst to introduce environmental wipes made entirely from bamboo,” Slank says. “Additionally, we were the ﬁrst private-branded company in the world to develop and introduce to the market a truly ﬂushable moist toilet tissue that is nearly 100 percent biodegradable, composed of renewable cellulosic materials that fully disperse back to a ﬁber-like state when ﬂushed. “We have some amazing supply partners that work with us to deliver innovation, quality and consumer value,” he adds. The newest product being undertaken
MANAGEMENTTODAY-MAGAZINE.COM SUMMER 2010
Table of Contents for the Digital Edition of Management Today - Summer 2010
Management Today - Summer 2010
Table of Contents
Millionaire Mega Toys
Wine Cellar Innovations
General Carbide Corp.
Rural Construction - CostaBaja
Pristine Bay Resort
Lindroth Development Co.
Golden State Framers
The Bottom Line
Pacific Office Automation
Edwin Watts Golf Shops
Provo Craft and Novelty Inc.
Allied Aviation Services Inc.
Saga Forest Carriers
Management Today - Summer 2010