Management Today - Winter 2011 - (Page 122)
CONSTRUCTION & INFRASTRUCTURE
Balance and Power
> RO G E R E L E C T R I C
WITH AN EQUAL FOCUS ON SERVING RETAILERS AND PROJECTS, ROGER ELECTRIC IS GROWING RAPIDLY AND LOOKING OUTSIDE PUERTO RICO.
BY A N G E L A FO R SY T H
Successfully serving the needs of individual electrical operators while handling multimillion-dollar construction clients is no easy feat, but Roger Electric has found the secret to a perfect balance. “Our sales are almost 50 percent from retail and 50 percent from projects,” states Angel Luis Rodriguez, part-owner and vice president of sales and marketing. This business model seems to be working for the company. After nearly 40 years in business, Roger Electric is the largest electrical supply liquidator in Puerto Rico. The corporation boasts 14 locations, 200 employees and more than $50 million in annual sales. Like most successful businesses, Roger Electric started small. In 1971, the company was founded by an uncle and nephew duo in Bayamón, Puerto Rico. The nephew knew about electricity, the uncle about business. After a second location was added in 1978, business began
-----------------------------------------------[ P R O F I L E ] Roger Electric www.rogerelectric.com Annual revenue: $50+ million Headquarters: Bayamón, Puerto Rico Specialty: Electrical products Employees: 200 -------------------------------------------------------------// Roger Electric is the largest electrical supply liquidator in Puerto Rico with 14 sites and 200 employees.
to grow rapidly in locations and sales. After attaining electrical engineering degrees, cousins Rafael Rivera, Eng. Angel J. Rivera and Angel Luis Rodriguez were brought in by their uncle to continue building up the company. Then, in 2005, their founding uncle, Roque A. Rivera, retired and left the business to the three cousins.
Project Green It may have started as a small electrical supply shop, but one of Roger Electric’s newest projects proves it is now the largest and most respected electrical supplier on the island. Since 2009, Roger Electric has been working with the U.S. Department of Energy (DOE) to foster the growth of renewable energy. In collaboration with the College of Engineers and Surveyors of Puerto Rico, Puerto Rico’s Technical College for Electricians and the Energy Affairs Administration, the company has established a renewable energy laboratory to certify electricians. The lab holds the latest state-of-the art machines for producing, measuring and developing renewable energy, particu-
MANAGEMENTTODAY-MAGAZINE.COM WINTER 2011
Table of Contents for the Digital Edition of Management Today - Winter 2011
Management Today - Winter 2011
Millionaire Mega Toys
Meridian Credit Union
Ozarks Federal Savings and Loan
MaMa Rosa’s Pizza
L’Oreal USA Consumers Products Division
Bud’s Best Cookies
Crest Foam Industries
The Knapheide Manufacturing Co.
S. Freedman & Sons Inc.
History vs. Reality
McAlpine Ltd. – Cayman Islands Government Administration Building
Ram Power Corp.
Golden State Framers
Russell Redi-Mix Concrete
Airline Hotels & Resorts Inc.
Winnipeg Airports Authority
PKS Equipment & Engineering Inc.
The Hazelton Hotel
PCL Constructors – Durham Consolidated Courthouse
Parker Hannifin Canada
Stevens Resource Group Inc.
Management Today - Winter 2011