mt // B R A N D I N G CO N C E R N S
OPENING PANDORA’S BOX
As Gap Inc. recently learned, logos can have strong and important links with customers.
— By Alan Dorich
// By changing its logo and the “essence of the brand,” Gap opened itself up to criticism.
MANAGEMENTTODAY-MAGAZINE.COM WINTER 2011
Table of Contents for the Digital Edition of Management Today - Winter 2011