Management Today - Winter 2011 - (Page 14)

mt // B R A N D I N G CO N C E R N S Winter 2011 OPENING PANDORA’S BOX As Gap Inc. recently learned, logos can have strong and important links with customers. — By Alan Dorich THE front // By changing its logo and the “essence of the brand,” Gap opened itself up to criticism. 14 MANAGEMENTTODAY-MAGAZINE.COM WINTER 2011 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Winter 2011

Management Today - Winter 2011
Contents
Millionaire Mega Toys
Management Playbook
Taking Action
Branding Concerns
La Curacao
Prosper Inc.
Meridian Credit Union
Ozarks Federal Savings and Loan
Mona Pearl
MaMa Rosa’s Pizza
L’Oreal USA Consumers Products Division
ABI Ltd.
CHIRON America
Lucerne Foods
Scentsy
Bud’s Best Cookies
Crest Foam Industries
Hozishaki America
The Knapheide Manufacturing Co.
Lavi Industries
S. Freedman & Sons Inc.
Val-Fab Inc.
History vs. Reality
Grupo Roble
CYVSA
Sabal Homes
JESCO
Grupo Marhnos
Novak Construction
McAlpine Ltd. – Cayman Islands Government Administration Building
Ram Power Corp.
CMH Architects
Golden State Framers
Russell Redi-Mix Concrete
Roger Electric
Supply Chain
Triad Systems
Schildwachter Oil
Star Transport
TNG
Canadian Focus
Airline Hotels & Resorts Inc.
Northgate Industries
Winnipeg Airports Authority
PKS Equipment & Engineering Inc.
The Hazelton Hotel
Leeds Transit
PCL Constructors – Durham Consolidated Courthouse
Build Toronto
FPInnovations
Handling Specialty
Parker Hannifin Canada
Stevens Resource Group Inc.

Management Today - Winter 2011

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