Management Today - Winter 2011 - (Page 42)

M A N U FA C T U R I N G & E N G I N E E R I N G m +e Beauty Power >L’OREÁL USA CONSUMER PRODUCTS DIVISION KEY MANAGEMENT STRATEGIES AND A SOLID SUPPLY CHAIN PERFORMANCE ENSURE L’OREÁL REMAINS A LEADER. BY K AT H RY N J O N E S Everyone thinks of L’Oreál as a cosmetics company based in France, but few people realize just how powerful and successful the beauty conglomerate really is. L’Oreál isn’t just one brand of makeup – it owns 27 well-recognized haircare, haircolor, skincare, fragrance and color cosmetics brands in addition to The Body Shop, which provides naturally inspired products. L’Oreál thrives in more than 130 countries and has effectively positioned itself as the global leader in cosmetics in an industry that continues to grow and evolve through scientific breakthroughs. The L’Oreál Group is structured into four major divisions. The Consumer Products Division produces and markets items at competitive prices, which are distributed through mass-market retailers. Its brands are L’Oréal Paris, Maybelline New York, Garnier, Essie and Softsheen-Carson. -----------------------------------------------[ P R O F I L E ] L’Oreál USA Consumer Products Division 2009 revenues (worldwide): $4.5 billion (US) Headquarters: New York City Specialty: Beauty products distributed through mass-market retail Employees: 1,600 (operations of consumer products) -------------------------------------------------------------// L’Oreál owns 27 well-recognized haircare, haircolor, skincare, fragrance and color cosmetic brands. 42 MANAGEMENTTODAY-MAGAZINE.COM WINTER 2011 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Winter 2011

Management Today - Winter 2011
Millionaire Mega Toys
Management Playbook
Taking Action
Branding Concerns
La Curacao
Prosper Inc.
Meridian Credit Union
Ozarks Federal Savings and Loan
Mona Pearl
MaMa Rosa’s Pizza
L’Oreal USA Consumers Products Division
ABI Ltd.
CHIRON America
Lucerne Foods
Bud’s Best Cookies
Crest Foam Industries
Hozishaki America
The Knapheide Manufacturing Co.
Lavi Industries
S. Freedman & Sons Inc.
Val-Fab Inc.
History vs. Reality
Grupo Roble
Sabal Homes
Grupo Marhnos
Novak Construction
McAlpine Ltd. – Cayman Islands Government Administration Building
Ram Power Corp.
CMH Architects
Golden State Framers
Russell Redi-Mix Concrete
Roger Electric
Supply Chain
Triad Systems
Schildwachter Oil
Star Transport
Canadian Focus
Airline Hotels & Resorts Inc.
Northgate Industries
Winnipeg Airports Authority
PKS Equipment & Engineering Inc.
The Hazelton Hotel
Leeds Transit
PCL Constructors – Durham Consolidated Courthouse
Build Toronto
Handling Specialty
Parker Hannifin Canada
Stevens Resource Group Inc.

Management Today - Winter 2011