Management Today - Winter 2011 - (Page 56)

M A N U FA C T U R I N G & E N G I N E E R I N G m +e This Makes Scents SCENTSY IS LIKE A ‘WELL-RUN FAMILY’ THAT JUST SO HAPPENS TO BE SETTING RECORDS IN THE DIRECT SELLING INDUSTRY. >SCENTSY consultants selling in all 50 states as well as in Canada, Guam and Puerto Rico – the latter of which was unintentional, the Thompsons say. A software glitch in 2008 allowed residents of Puerto Rico to enroll as consultants, and enroll they did – at a rate six times higher than the U.S. rate. This came as no surprise to the couple since Puerto Rico’s family oriented, close-knit culture fell perfectly in line BY K AT H RY N J O N E S From a 40-foot ocean shipping container on the Thompsons’ small sheep farm, Scentsy has grown to 730 employees, 491,000 square feet of office and warehouse space, and nearly 100,000 with Scentsy’s concept of sharing experiences and memories through scented candles, such as those from the company’s Bakery Collection, which tends to trick people into thinking they are When Heidi and Orville Thompson came up with the idea to sell a safer, wickless alternative to scented candles through home parties, they realized they were onto something big. Exactly how big Scentsy has grown in six years has set records in the direct selling industry and sent the Meridian, Idaho-based company on a rocket ride to success. Since 2004, Scentsy has averaged an annual increase of more than 300 percent in both revenue and number of consultants eager to sell its products. Its continuously expanding catalogue and fragrance collection includes more than 80 scents and an array of decorative warmers, travel tins, scent circles, fragrance foams and room sprays. This is a far cry from 2003, when the couple was $700,000 in net debt and on the verge of bankruptcy after their fairs and shows business was devastated in the wake of the 9/11 terrorist attacks. -----------------------------------------------[ P R O F I L E ] Scentsy Projected 2010 revenues: $350 million Headquarters: Meridian, Idaho Specialty: Wickless scented candles Employees: 730 -------------------------------------------------------------- 56 MANAGEMENTTODAY-MAGAZINE.COM WINTER 2011 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Winter 2011

Management Today - Winter 2011
Millionaire Mega Toys
Management Playbook
Taking Action
Branding Concerns
La Curacao
Prosper Inc.
Meridian Credit Union
Ozarks Federal Savings and Loan
Mona Pearl
MaMa Rosa’s Pizza
L’Oreal USA Consumers Products Division
ABI Ltd.
CHIRON America
Lucerne Foods
Bud’s Best Cookies
Crest Foam Industries
Hozishaki America
The Knapheide Manufacturing Co.
Lavi Industries
S. Freedman & Sons Inc.
Val-Fab Inc.
History vs. Reality
Grupo Roble
Sabal Homes
Grupo Marhnos
Novak Construction
McAlpine Ltd. – Cayman Islands Government Administration Building
Ram Power Corp.
CMH Architects
Golden State Framers
Russell Redi-Mix Concrete
Roger Electric
Supply Chain
Triad Systems
Schildwachter Oil
Star Transport
Canadian Focus
Airline Hotels & Resorts Inc.
Northgate Industries
Winnipeg Airports Authority
PKS Equipment & Engineering Inc.
The Hazelton Hotel
Leeds Transit
PCL Constructors – Durham Consolidated Courthouse
Build Toronto
Handling Specialty
Parker Hannifin Canada
Stevens Resource Group Inc.

Management Today - Winter 2011