Management Today - Winter 2011 - (Page 60)
M A N U FA C T U R I N G & E N G I N E E R I N G
Small Cookies, BigHearts
> B U D ’ S B E S T CO O K I E S I N C .
THE CULTURE OF BUD’S BEST COOKIES IS BASED ON HONESTY AND INTEGRITY, AND THESE VALUES HELP IT GROW.
BY S TAC I DAV I D S O N
Cookies are a simple, tasty treat, and as a creator of this snack, Bud’s Best Cookies Inc. believes in keeping its operations as uncomplicated as possible. This goes for the company’s guiding management principle, as well – since its inception in 1991, Bud’s Best Cookies has been dedicated to practicing the golden rule. “My dad founded this business on the golden rule, and that is still what we use to operate today,” says Al Cason, vice president of sales and marketing and son of the founder, Bud Cason. “He still operates based on a handshake – contracts, paperwork and lawyers are just not his style. We don’t have contractual agreements with our brokers or our employees – we operate with handshakes. “My father founded this operation not just to make money, but also to be a part of the community. We strive to be a pillar in the area, and you can only do that by treating people well and operating with honesty and integrity.”
-----------------------------------------------[ P R O F I L E ] Bud’s Best Cookies Inc. www.budsbestcookies.com Annual revenues: More than $30 million Headquarters: Hoover, Ala. Specialty: Cookie production Employees: 160 --------------------------------------------------------------
// Father-and-son team Bud (right) and Al Cason are proud of their company and remain close with their employees to maintain a family atmosphere.
Bud and Al Cason work side-by-side out of the company’s 130,000-square-foot facility in Hoover, Ala., just outside of Birmingham. This is where the company’s 160 employees produce the Bud’s Best line of bite-sized cookies and Uncle Al’s brand of standard-sized cookies. Cason explains the company’s niche is in bite-sized sandwich cookies, and its two
brands make up approximately 85 percent of the company’s sales, with the remainder coming from private-label business. Although Bud’s Best Cookies got its start primarily in co-manufacturing, it has grown its own brands by focusing on quality and value, and now supplies large chains such as Walmart, Publix and Kroger throughout the Southeast. “We have few quality complaints because we are strict about our standards,” Al Cason says. With its automated system, he explains, the company has less than 3 percent scrap in its operation, and cookies are shipped out almost as soon as they are produced and packaged – the longest any cookie will be in the warehouse is three weeks.
MANAGEMENTTODAY-MAGAZINE.COM WINTER 2011
Table of Contents for the Digital Edition of Management Today - Winter 2011
Management Today - Winter 2011
Millionaire Mega Toys
Meridian Credit Union
Ozarks Federal Savings and Loan
MaMa Rosa’s Pizza
L’Oreal USA Consumers Products Division
Bud’s Best Cookies
Crest Foam Industries
The Knapheide Manufacturing Co.
S. Freedman & Sons Inc.
History vs. Reality
McAlpine Ltd. – Cayman Islands Government Administration Building
Ram Power Corp.
Golden State Framers
Russell Redi-Mix Concrete
Airline Hotels & Resorts Inc.
Winnipeg Airports Authority
PKS Equipment & Engineering Inc.
The Hazelton Hotel
PCL Constructors – Durham Consolidated Courthouse
Parker Hannifin Canada
Stevens Resource Group Inc.
Management Today - Winter 2011