Management Today - Winter 2011 - (Page 68)

M A N U FA C T U R I N G & E N G I N E E R I N G m +e Next in Line > L AV I I N D U S T R I E S LAVI INDUSTRIES BRINGS THE PUBLIC GUIDANCE INDUSTRY INTO THE DIGITAL AGE. BY B R I A N SA LG A D O It takes more than a single individual to revolutionize an industry. Steve Covate realizes that important tenet of leadership and practices it at Lavi Industries, the manufacturer of the Beltrac brand of public guidance systems. “I’ve been a part of many teams, and they are all teams of individuals,” says Covate, who serves as Lavi Industries’ vice president of sales and marketing. “Everyone needs to be an individual contributor with a team mentality.” Lavi Industries was founded in 1979 as a producer of tubing, fittings and railing systems, but it soon grew to manufacture products such as velvet rope and metal posts for the hospitality industry. From there, Lavi Industries launched its Beltrac series of posts, which feature retractable belts for quick setup. Today, the company still offers these traditional public guidance products, including queuing stanchions, rigid rail barricades, signage and security items. However, the future resides in electronic queuing. -----------------------------------------------[ P R O F I L E ] Lavi Industries Headquarters: Valencia, Calif. Specialty: Public guidance products Employees: 100 -------------------------------------------------------------// In addition to manufacturing traditional public guidance products, Lavi Industries also is providing customers with electronic and virtual systems. Multiple Uses One of the most common applications for electronic queuing is at your local bank lobby, where customers are told where they can be served through signage. Covate says Lavi Industries’ clients have moved toward “electronic hailing” to improve the customer experience. “In some cases, the window teller line would be so long at stations, customers couldn’t hear where they should go,” he says. Lavi Industries is adding monitors to its electronic system that allows clients to deliver messages to their customers while in line. For instance, banks can advertise new rates and products to customers right inside a branch, or offer some form of entertainment. “With the advent of the Internet, consumers can do anything over the Web,” Covate says. “When they go out in public, businesses need to provide products that make it convenient and make [customers] want to go out. It is important to innovate products to improve the customer experience for our clients.” Covate says the latest innovation from Lavi Industries is “virtual queuing.” This 68 MANAGEMENTTODAY-MAGAZINE.COM WINTER 2011 http://www.MANAGEMENTTODAY-MAGAZINE.COM

Table of Contents for the Digital Edition of Management Today - Winter 2011

Management Today - Winter 2011
Millionaire Mega Toys
Management Playbook
Taking Action
Branding Concerns
La Curacao
Prosper Inc.
Meridian Credit Union
Ozarks Federal Savings and Loan
Mona Pearl
MaMa Rosa’s Pizza
L’Oreal USA Consumers Products Division
ABI Ltd.
CHIRON America
Lucerne Foods
Bud’s Best Cookies
Crest Foam Industries
Hozishaki America
The Knapheide Manufacturing Co.
Lavi Industries
S. Freedman & Sons Inc.
Val-Fab Inc.
History vs. Reality
Grupo Roble
Sabal Homes
Grupo Marhnos
Novak Construction
McAlpine Ltd. – Cayman Islands Government Administration Building
Ram Power Corp.
CMH Architects
Golden State Framers
Russell Redi-Mix Concrete
Roger Electric
Supply Chain
Triad Systems
Schildwachter Oil
Star Transport
Canadian Focus
Airline Hotels & Resorts Inc.
Northgate Industries
Winnipeg Airports Authority
PKS Equipment & Engineering Inc.
The Hazelton Hotel
Leeds Transit
PCL Constructors – Durham Consolidated Courthouse
Build Toronto
Handling Specialty
Parker Hannifin Canada
Stevens Resource Group Inc.

Management Today - Winter 2011