Manufacturing Today - Spring 2010 - (Page 124)

Euro-Rite Cabinets / HQ: Port Coquitlam, British Columbia / Specialty: Ready-to-assemble cabinets Bill Longman, president and owner: “We are preparing ourselves for a return to growth in the economy.” The ‘Rite’ Way euro-rite cabinets remains competitive by providing excellent customer service. by fernie tiflis chris mackinnon and bill longman lead euro-rite cabinets to focus on customer service. When companies are asked about their expertise, they usually talk about their products. For Euro-Rite Cabinets, however, its forte is all about customer satisfaction. “We are very driven to satisfy our customers, make them successful and we become successful,” President and owner Bill Longman says, noting that the company serves cabinet dealers primarily in western Canada, but have dealers in eastern Canada, the United States, Mexico, Japan and China. “Our major competitors are huge companies, and us being smaller makes us focus on quality control.” In its nearly 30 years in the indus124 SPRING 2010 try, the ready-to-assemble (RTA) cabinet manufacturer has mastered the art of customer service. Euro-Rite says it is able to react quickly to its customers’ needs. “Things don’t always go perfect, and if complaints come in, we focus on satisfying our clients by fixing the problems first and dealing with how it happened later,” Longman explains. Reacting quickly also is something that Euro-Rite applies to today’s market. As some of its competition closes their doors, the company is taking advantage of the opportunity. “With so many cabinet companies going broke right now, we have been buying a lot of their equipment,” Longman states, noting that the company recently purchased a $1.5 million fully automated finishing spray line. As the recession continues, EuroRite has shifted its focus to productivity. “That is why we’ve taken our manual spray line and made it automated,” Longman notes. “We also purchased some used material handling equipment to help process our cutting, drilling and edge branding.” Additionally, the company has recently introduced scanners throughout its production and distribution centers. “That would lead to more accurate shipping, it will help us with

Table of Contents for the Digital Edition of Manufacturing Today - Spring 2010

Manufacturing Today - Spring 2010
Global Strategies
Cost Concerns
Growth Opportunities
Continuous Improvement
Business Value
Juanita’s Foods
Les Plats du Chef
Gardner Denver
Smeal Fire Apparatus Co.
Club Car Inc.
Parkson Corp.
MKS Instruments Inc.
Amity Technology
Co-Operative Industries
Corbi Plastics
Elyria/Hodge Foundries Co.
Inteplast Group Ltd.
Willbanks Metals
Zotos International Inc.
Akron Foundry Co.
Alo North America
Bosal International
First American Plastic Molding Enterprise
MAC Equipment
Mayville Engineering Co. Inc.
Kurtz Bros. Inc.
Aesco Electronics
Code 3 Inc.
Columbia Marking Tools
Euro-Rite Cabinets
Fampec Technology LLC
Faubion Associates Inc.
Ginsey Industries Inc.
Imagineering Finishing Technologies
Imperial Woodworks Inc.
Innovative Lighting
Liburdi Dimetrics
MTC Transformers
Plastiques GPR
S.A. Robotics
Sunrise Windows
Positran Manufacturing Inc.
Manufacturing Tomorrow

Manufacturing Today - Spring 2010