Manufacturing Today - Spring 2010 - (Page 142)

Plastiques GPR / HQ: St-Félix de Valois, Québec / 2009 sales: $20 million/ Employees: 190 / Services: Custom injection plastic molding / Gino Belleville, co-owner: “In the past, every time there has been a recession, we always do better.” What Recession? a diverse client base and product line keeps plastiques gpr profitable in a slow economy. by brian salgado plastiques gpr maintains a stringent equipment upgrading program at its 180,000-square-foot plant. Here’s a simple way to land yourself a nationwide speaking tour at industry-related trade shows: boast that the best revenue years for your company come while the economy is gripped in a recession. Gino Belleville, coowner of Plastiques GPR injection mold shop in Quebec with his sister Dany Bellevill, may have to hire a booking agent if his simple yet powerful solution gains traction – even if it’s a tried-and-true formula. “Diversification is the key to the success we have,” Gino Belleville says. “In the past, every time there has been a recession, we always do better. They are our better years, and even this year is going to be a record year.” Sounds almost too simple to be true, 142 SPRING 2010 but the Bellevilles live by the credo. Plastiques GPR produces more than 1,500 different parts for a variety of industries, including toys, tools, housewares, pharmaceutical, medical and transportation. “This is why we do not feel any effects of a rough time with the economy,” Belleville says. “We do have some reduction of volume on some sides, but we’re just increasing the other side. Business is still going very well.” Pierre Belleville founded Plastiques in 1986 after owning Bell Gaz Ltée, a propane gas distributor, for a number of years. After years of sustained growth, the company decided to implement a long-term equipment upgrade program that began in 1996 and is still in progress. The company now has 32 machines that range from 40 to 1,600 tons in capacity. After starting with 5,000 square feet and three employees, the company has grown to a 180,000-squarefoot facility with 190 employees. Its entire fleet does not have a piece of equipment older than 10 years old, Belleville says, and Plastiques GPR will expand its facility by 20,000 square feet with a $2 million addition this summer. Solving Problems Another secret behind Plastiques’ success is the fact it will not settle for solutions that do not suit its specific needs. An example of this is the com-

Table of Contents for the Digital Edition of Manufacturing Today - Spring 2010

Manufacturing Today - Spring 2010
Global Strategies
Cost Concerns
Growth Opportunities
Continuous Improvement
Business Value
Juanita’s Foods
Les Plats du Chef
Gardner Denver
Smeal Fire Apparatus Co.
Club Car Inc.
Parkson Corp.
MKS Instruments Inc.
Amity Technology
Co-Operative Industries
Corbi Plastics
Elyria/Hodge Foundries Co.
Inteplast Group Ltd.
Willbanks Metals
Zotos International Inc.
Akron Foundry Co.
Alo North America
Bosal International
First American Plastic Molding Enterprise
MAC Equipment
Mayville Engineering Co. Inc.
Kurtz Bros. Inc.
Aesco Electronics
Code 3 Inc.
Columbia Marking Tools
Euro-Rite Cabinets
Fampec Technology LLC
Faubion Associates Inc.
Ginsey Industries Inc.
Imagineering Finishing Technologies
Imperial Woodworks Inc.
Innovative Lighting
Liburdi Dimetrics
MTC Transformers
Plastiques GPR
S.A. Robotics
Sunrise Windows
Positran Manufacturing Inc.
Manufacturing Tomorrow

Manufacturing Today - Spring 2010