Manufacturing Today - Spring 2010 - (Page 48)

Club Car Inc. www.clubcar.com / HQ: Augusta, Ga. / Services: Golf cars and utility vehicles / George Lee, director of manufacturing: “We believe we have to build quality into the product.” with its new street legal vehicles, club car is positioning itself to take on new markets. Moving Fore-ward club car is known for golf vehicles, but it has plans to build its status in other markets. by luke gillespie As anyone who has spent an afternoon hitting the links will concede, the most enjoyable way to golf is with a cart. As your foursome waits to teeoff with the sun beating down, complaining about the golfers in front of you who can’t seem to find the green, it helps to be seated on a covered, cushioned seat. Most likely, that seat is inside a Club Car golf car, the most widely used vehicle by golf courses. Club Car has been manufacturing utility vehicles for more than 50 years. The company has developed a tradi48 manufacturing-today.com SPRING 2010 tion based on a reputation of quality and reliability. “We are known for quality,” Director of Manufacturing George Lee states. “Our product may sometimes cost more than a competitor’s, but our customers appreciate the value of quality and reliability.” Club Car has earned customers trust. The company makes itself readily available to the customer’s needs and does not abandon its product once it is sent into the market. “People know that we are going to stand behind [our vehicles],” Lee says, adding that this especially means the company’s sales and support staff. “If there is a problem with one of our products – or even if we anticipate a problem – we do whatever is necessary to correct it. That’s what leading brands do, and that’s why we have such loyal customers.” There is a history of innovation when it comes to Club Car and its manufacturing process. It originally gained strength in the industry with its aluminum frame for golf vehicles. Golf courses were having a problem with the rusting of steel frame carts, which not only had a limited shelf life from constantly being exposed to the elements, but also was causing problems for the landscape of the courses. Club Car’s aluminum frames elimi- http://www.manufacturing-today.com

Table of Contents for the Digital Edition of Manufacturing Today - Spring 2010

Manufacturing Today - Spring 2010
Contents
Global Strategies
Cost Concerns
Growth Opportunities
Profitability
Continuous Improvement
Partnerships
Business Value
Juanita’s Foods
Les Plats du Chef
EMAG LLC
Gardner Denver
Smeal Fire Apparatus Co.
Club Car Inc.
Parkson Corp.
MKS Instruments Inc.
Amity Technology
Co-Operative Industries
Corbi Plastics
Elyria/Hodge Foundries Co.
Inteplast Group Ltd.
Willbanks Metals
Zotos International Inc.
Akron Foundry Co.
Alo North America
Bosal International
CEPC
First American Plastic Molding Enterprise
MAC Equipment
Mayville Engineering Co. Inc.
Kurtz Bros. Inc.
Aesco Electronics
Code 3 Inc.
Columbia Marking Tools
Euro-Rite Cabinets
Fampec Technology LLC
Faubion Associates Inc.
Ginsey Industries Inc.
Imagineering Finishing Technologies
Imperial Woodworks Inc.
Innovative Lighting
Liburdi Dimetrics
MTC Transformers
Plastiques GPR
Quickparts
S.A. Robotics
Sunrise Windows
Positran Manufacturing Inc.
Manufacturing Tomorrow

Manufacturing Today - Spring 2010

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