Manufacturing Today - Spring 2011 - (Page 104)

New England Ropes / 2009 sales: $40 million / HQ: Fall River, Ma. / Employees: 150 / Specialty: Ropes / Chris Lavin, general manager: “We view our products as a tool more than anything.” All Tied Up with a broad customer base, new england ropes concentrates on product quality. by chris petersen new england ropes doesn’t create one-size-fits-all ropes – it views its products like tools. It takes a lot to tie seven major customer bases together, but New England Ropes has the rope capable of doing it. Since 1967, the Massachusetts-based company has been manufacturing high-performance ropes that serve almost every purpose, from helping movie stuntmen pull off amazing feats to providing a lifeline for the U.S. armed forces. Founders Dave Aigler and Herb Repass met while working at Plymouth Cordage Co. in the 1960s. At 104 SPRING 2011 the time, Plymouth was the largest rope-making company in the world, but after it was acquired by a competitor in 1965, the two men decided to take their knowledge of the industry and apply it to their own company. General Manager Chris Lavin says the company serves seven market segments, each with its own distinct needs. New England Ropes’ largest customer base is in the high-end pleasure marine market, where it is the No. 1 supplier of high-performance ropes for racing, rigging and docking. In the recreation sector, New England Ropes supplies dynamic climbing lines used by rock climbers. The other side of that coin is its product line for the safety and rescue market. For arborists, it creates specialty rope used for climbing trees. It serves the utility market with high-performance syntheticfiber ropes for winches and pulling lines. Its equestrian and ranching products are often used in rodeos, and its entertainment products include

Table of Contents for the Digital Edition of Manufacturing Today - Spring 2011

Manufacturing Today - Spring 2011
Business Value
Supply Chain
Patriot Forge Co.
Reading Bakery Systems
The South African Mint Co.
GCX Corp.
Jay Industries Inc.
Johnson Electric Coil Co.
Certified Transmission
Olhausen Billiards
Pace Industrues
RTI Claro
The Testor Corp.
Restonic Matresses
Advanced Automation
Anadigics Inc.
Hermes Cones & Snack Manufacturers
JR Automation Technologies LLC
Prodomax Automation Inc.
Stafford Manufacturing Corp.
New England Ropes
Berger Paints Trinidad Ltd.
Air Tractor
Artisans Inc.
Bermingham Foundation Solutions
Bowers Manufacturing Co.
Ferti Technologies
Industrial Acoustics
Morton Industries
Presstek Inc.
Ranco Fertiservice Inc.
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Manufacturing Today - Spring 2011