Manufacturing Today - Spring 2011 - (Page 112)
www.artisansinc.com / HQ: Glen Flora, Wis. / Specialty: Clothing / Artisans: “Artisans continues to delight and inspire [its] customers by providing unique, high-quality clothing to those who demand the best.”
The machine was initially used to print logos on bowling garments but soon became a popular way of decorating T-shirts.
When the Dukerscheins started the company, it was just the couple and their six children screen-printing Tshirts, sweatshirts, ribbons, buttons, emblems, decals, bumper stickers, banners and cow boards. In 1974 – the same year Gordie Dukerschein, the couple’s youngest child, joined the company – Artisans moved into a new, 5,000-square-foot production facility and focused its product line on sportswear. Gordie’s wife, Bev, and brother, Larry, joined shortly after. In the late 1980s, Artisans expanded its production capabilities to include an on-site cut-and-sew operation. By 1991, the company had outgrown its facility on the family property and built a 50,000-square-foot production facility in Glen Flora’s industrial park. It added another 50,000 square feet in 1994 and yet another 50,000 square feet in 2000, bringing the total to 150,000 square feet of manufacturing space. In 2002, the company started utilizing offshore manufacturing to continue delivering its products at a competitive price.
artisans specializes in outdoor apparel for active sportsmen of every age and gaming niche.
Wear it Well
artisans pioneered screen-printed garments in the early 1960s and continues to find success.
Artisans Inc. may be a family owned and operated business tucked away in the scenic community of Glen Flora, Wis., but it is by no means a small, old-fashioned company. It is known for creating unique and stylish products using modern technologies and innovative techniques. Now, in its 47th year in business, “Artisans continues to delight and inspire their customers by providing unique, highquality clothing to those who demand the best,” the company says. 112
manufacturing-today.com SPRING 2011
Ahead of the Curve
In 1963, farmers Orlo and Bernice Dukerschein sold their dairy operation to be modern-day artisans and thus became pioneers in a new phenomenon in fashion known as screen-printing. Although Andy Warhol popularized screen-printing in the art world, American entrepreneur Michael Vasilantone invented it, having developed a rotary multicolor garment screen printer that he later received a patent for in the late 1960s. Artisans broke ground in 2004 when it became among the first in the industry to acquire a digital garment printer, allowing it to offer unique placement and customized items. The next year, it added a laser machine to its equipment fleet that could cut fabric with greater precision and attach appliqués and embroideries that were once difficult to achieve. Today, Artisans is led by CEO Gordie Dukerschein and his wife,
Table of Contents for the Digital Edition of Manufacturing Today - Spring 2011
Manufacturing Today - Spring 2011
Patriot Forge Co.
Reading Bakery Systems
The South African Mint Co.
Jay Industries Inc.
Johnson Electric Coil Co.
The Testor Corp.
Hermes Cones & Snack Manufacturers
JR Automation Technologies LLC
Prodomax Automation Inc.
Stafford Manufacturing Corp.
New England Ropes
Berger Paints Trinidad Ltd.
Bermingham Foundation Solutions
Bowers Manufacturing Co.
Ranco Fertiservice Inc.
Manufacturing Today - Spring 2011