Manufacturing Today - Spring 2011 - (Page 74)

The Testor Corp. www.testors.com / HQ: Rockford, Ill. / Employees: Approximately 200 / Products: Finishing materials, plastic model kits, craft paints and airbrushes / Charlie Leichtweis, president: “Testor is the No. 1 brand recognized in the hobby arena.” The Perfect Model after gaining leadership in the hobby products niche, testor corp. is now looking to grow into other markets. testor says the hobby market in north america represents about a half a billion dollars at retail. When a company has established itself as a leader in a particular niche, the process of moving into other markets is not always easy. But The Testor Corp., which has long served the hobby market, believes it has the right plan to do so, according to President Charlie Leichtweis. Based in Rockford, Ill., Testor Corp. manufactures products for the hobby, craft, home decorating and OEM markets, including hobby finishing materials and accessories, plastic model kits, craft paints, airbrushes, and automotive touch up paints. “Testor is the No. 1 brand recognized in the hobby category,” Leichtweis says. He notes that the company started operations when two Swedish immigrants, Nils Testor and Axel Karlson, joined forces in 1929. At the time, Testor purchased the assets of Karlson’s firm, which made Karlson’s Klister, an adhesive that mended women’s stockings. “Household Cement was – and still is – used to mend china, glassware, leather goods and any number of common household products,” Testor Corp. says. “Glue sales increased dramatically and became so popular that for many years, Testor and glue were virtually synonymous.” A History of Growth Although cement was Testor Corp.’s primary product for many years, it began to branch out into the hobby industry in the 1930s, with the introduction of model cement and butyrate dope specifically for hobbyists. “The Hobby Industry of America was formed in 1940 and the Testor 74 manufacturing-today.com SPRING 2011 http://www.manufacturing-today.com

Table of Contents for the Digital Edition of Manufacturing Today - Spring 2011

Manufacturing Today - Spring 2011
Contents
Washington
Global
Business Value
Supply Chain
Pricing
Accounting
MasterGrind/EDM
Purafil
Patriot Forge Co.
Reading Bakery Systems
The South African Mint Co.
GCX Corp.
Jay Industries Inc.
Johnson Electric Coil Co.
Certified Transmission
Olhausen Billiards
Pace Industrues
RTI Claro
The Testor Corp.
Restonic Matresses
Advanced Automation
Anadigics Inc.
Hermes Cones & Snack Manufacturers
JR Automation Technologies LLC
Prodomax Automation Inc.
Stafford Manufacturing Corp.
New England Ropes
Pak-Sher
Berger Paints Trinidad Ltd.
Air Tractor
Artisans Inc.
Bermingham Foundation Solutions
Bowers Manufacturing Co.
Ferti Technologies
Industrial Acoustics
Morton Industries
Presstek Inc.
Ranco Fertiservice Inc.
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Manufacturing Today - Spring 2011

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