Manufacturing Today - Summer 2011 - (Page 106)

Alleson Athletic / HQ: Rochester, N.Y. / 2010 sales: $30 million / Employees: 550 / Specialty: Sportswear manufacturer / Steve Schwarz, vice president of manufacturing: “We feel that our customers are our lifeblood.” variety of styles Alleson Athletic offers sets it apart from other manufacturers, but it is far from the only reason the company is at the top of the leaderboard. All-Star Competitor One of Alleson Athletic’s key stats is its inventory, according to Schwarz. Compared to many of its competitors, the company has a greater ability to fill orders regardless of the size. “We can fill an order for 20 pieces or we can fill an order for 2,000 pieces just as quickly,” Schwarz says, adding that the company has made significant investments in inventory over the years. “We think that’s the advantage we have over everybody else.” Along with the versatility its inventory provides, Alleson Athletic also has the distribution capabilities to ensure customers receive their orders quickly and accurately. The company’s inhouse distribution is capable of shipping practically any order within six hours of receipt, and it can deliver those orders within two days to 85 percent of the United States. This is thanks to the company’s three distribution centers: McAllen, Texas; Memphis, Tenn.; and Rochester. Schwarz says that only California, Oregon and Washington are outside of the company’s two-day shipping capabilities, and it is working to rectify that. The key to the speed with which Alleson Athletic can fill orders is the technology it has in its warehouses, Schwarz says. A barcode system allows the company to know exactly where every item is at all times, making it easy for orders to be processed and shipped within a short period of time. alleson athletic is a leader in making baseball/softball uniforms and other types of sportswear. Talented Player Alleson Athletic brings a multitude of skills to the field in the sportswear sector. by chris petersen The most highly valued baseball players are said to be “five-tool” players – those who have speed, a powerful throwing arm, good fielding skills, the ability to hit for average and the ability to hit the ball out of the park. To be one of the leaders in the sportswear-manufacturing sector, a company also has to excel in multiple areas. This is why Rochester, N.Y.-based Alleson Athletic has become one of the largest makers of stock athletic uniforms and apparel in the country, 106 SUMMER 2011 and Vice President of Manufacturing Steve Schwarz says the fourth-generation family business continues to lead the market because of the tools it brings to the playing field every day. Founded in 1933 by an immigrant cap maker and his son, Alleson Athletic manufactures uniforms for athletic teams ranging from recreational leagues to varsity competition. Its product line includes baseball/softball, football, soccer, basketball, hockey and track and field. Schwarz says the New Gameplans Even though Alleson Athletic has the edge over its competition in numerous ways, these are still difficult times for the industry. Schwarz says pricing has been hard to manage with the ailing economy, and the rising price of oil has

Table of Contents for the Digital Edition of Manufacturing Today - Summer 2011

Manufacturing Today - Summer 2011
Business Value
Supply Chain
High-End Home & Design Intro
Columbian Home Products
Tomlinson/Erwin-Lambeth, Directional and Carter
Federal Heath Sign Co.
LaSalle Bristol Corp.
Platt Luggage Inc.
Gallatin Steel Co.
Aluma KLM
The Robinette Company
Cinetic Landis Corp.
Classic Optical Laboratories
Faribault Foods Inc.
Ram Jack
Southern Components Inc.
Connecticut Hypodermics Inc.
Flint & Walling
American Posts
Avalon & Tahoe Manufacturing Inc.
The Home Rubber Co.
Arrow Storage Products
Smith Packing Co. Inc.
BioTek Instruments Inc.
Brunswick Recreational Boats
Certified Transmission
Alleson Athletic
Industrial Polymers & Chemicals
The Magni Group Inc.
Penda Corp.
Petersen Inc.
Sheldon Laboratory Systems
The Malish Corp.
Last Page

Manufacturing Today - Summer 2011