Value Pricing to Create Excitement
Properly priced homes generally sell faster and for
more money than those that have been overpriced.
Pricing your home higher than competitive listings may
actually help sell your neighbor's home more quickly
than your own.
Competitive
Pricing Strategy
Buyers assess value
by comparison. Pricing your
property at a value relative to
other competing properties
generally will create immediate
excitement and inquiry which
often results in a higher selling
price in less time.
18
The Comparative Market Analysis
In order to assist you in competitively pricing
your property, your sales associate will prepare a
competitive market analysis which compares your
property to similar properties that have recently sold,
are pending sales, are actively on the market, and
those that were offered, but did not sell. Based on
this information, and other relevant factors, your sales
associate will provide you with a professional opinion
of value for your property.
Discover the Difference
Table of Contents for the Digital Edition of Discover the Difference