Discover the Difference - (Page 2)

Table of Contents COLDWELL BANKER RESIDENTIAL BROKERAGE AT A GLANCE * Coldwell Banker Residential Brokerage's Proven Success ............................................................ 4 * Our Powerful Network ..................................................................................................................... 5 * PREVIEWS® International & NE Moves Mortgage .......................................................................... 6 * Relocation Services & Premier Communities.................................................................................. 7 * Coldwell Banker Home Protection Plan & NRT Insurance Agency, Inc. ........................................ 8 * Market Street Settlement Group & Our Role in the Community ................................................... 9 THE HOME SELLING PROCESS * Four Steps to Maximize Your Home's Price .................................................................................... 12 PRICING STRATEGIES * Factors Affecting the Value of Your Home ..................................................................................... 16 * Competitive Pricing Strategy ........................................................................................................... 18 PREPARING YOUR PROPERTY FOR SALE * Checklist to Maximize Value ............................................................................................................ 22 MARKETING STRATEGIES * Global Marketing Strength .............................................................................................................. 24 * Internet Marketing Strategy ............................................................................................................ 25 * Capturing the Online Buyer ............................................................................................................. 27 * HomeBase InTouch .......................................................................................................................... 28 * Local Market Exposure .................................................................................................................... 29 OUR SALES AND SERVICE COMMITMENT * Your Sales Professional .................................................................................................................... 32 * Our Sales Associate Service Commitment ...................................................................................... 33 * Communication is Paramount ......................................................................................................... 34 * HomeBase® ........................................................................................................................................ 35 * Managing the Transaction to a Successful Close ............................................................................ 36 * Confidentiality and Fees................................................................................................................... 37

Discover the Difference

Table of Contents for the Digital Edition of Discover the Difference