Discover the Difference - (Page 27)
Where are Today's Buyers?
How Will They Find Your Home?
Research has shown a dramatic shift in how buyers
search for a home. Coldwell Banker has invested more
resources than any other real estate firm to market
your property on a worldwide platform:
* Millions invested in online advertising, enhanced text,
images and banners.1
* Ongoing website enhancements.
* Websites provide rich text, multiple photos, video
neighborhood information, driving directions,
affordability charts and much more.
* The shift towards the internet continues with
43 percent of buyers using the internet to find the
home they purchased.
2
Capturing
the Online Buyer
* Most buyers begin their search using popular search
engines like Google, MSN and Yahoo. Potential
buyers type in key words such as "New England real
estate." Our financial investment in search engine
advertising includes thousands of search terms to
position our company and our listings among the top
sites on search engine results pages.
* Buyers are three times more likely to view properties
with multiple photos. Our listings on at least a dozen
After using the internet,
76% of home buyers
visited or drove by the
homes they viewed.3
websites have multiple photos enhanced with
detailed, descriptive information.
1. Based on estimated retail value of NRT LLC annual spend for REALTOR.com® and search
engine advertising.
2. National Association of REALTORS® 2014 profile of Home Buyers and Sellers
3. 2014 National Association of REALTORS® Profile of Home Buyers and Sellers. Percentage is
a combined average of respondents who drove by and walked through specific properties
viewed online.
27
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Discover the Difference
Table of Contents for the Digital Edition of Discover the Difference
Discover the Difference
Contents
Coldwell Banker Residential Brokerageâs Proven Success
Our Powerful Network
PREVIEWS® International & NE Moves Mortgage
Relocation Services & Premier Communities
Coldwell Banker Home Protection Plan & NRT Insurance Agency, Inc.
Market Street Settlement Group & Our Role in the Community
Four Steps to Maximize Your Home’s Price
Factors Affecting the Value of Your Home
Competitive Pricing Strategy
Checklist to Maximize Value
Global Marketing Strength
Internet Marketing Strategy
Capturing the Online Buyer
HomeBase InTouch
Local Market Exposure
Your Sales Profes
Our Sales Associate Service Commitment
Communication is Paramount
HomeBase®
Managing the Transaction to a Successful Close
Confidentiality and Fees
Discover the Difference - Discover the Difference
Discover the Difference - Cover2
Discover the Difference - 1
Discover the Difference - Contents
Discover the Difference - 3
Discover the Difference - Coldwell Banker Residential Brokerageâs Proven Success
Discover the Difference - Our Powerful Network
Discover the Difference - PREVIEWS® International & NE Moves Mortgage
Discover the Difference - Relocation Services & Premier Communities
Discover the Difference - Coldwell Banker Home Protection Plan & NRT Insurance Agency, Inc.
Discover the Difference - Market Street Settlement Group & Our Role in the Community
Discover the Difference - 10
Discover the Difference - 11
Discover the Difference - Four Steps to Maximize Your Home’s Price
Discover the Difference - 13
Discover the Difference - 14
Discover the Difference - 15
Discover the Difference - Factors Affecting the Value of Your Home
Discover the Difference - 17
Discover the Difference - Competitive Pricing Strategy
Discover the Difference - 19
Discover the Difference - 20
Discover the Difference - 21
Discover the Difference - Checklist to Maximize Value
Discover the Difference - 23
Discover the Difference - Global Marketing Strength
Discover the Difference - Internet Marketing Strategy
Discover the Difference - 26
Discover the Difference - Capturing the Online Buyer
Discover the Difference - HomeBase InTouch
Discover the Difference - Local Market Exposure
Discover the Difference - 30
Discover the Difference - 31
Discover the Difference - Your Sales Profes
Discover the Difference - Our Sales Associate Service Commitment
Discover the Difference - Communication is Paramount
Discover the Difference - HomeBase®
Discover the Difference - Managing the Transaction to a Successful Close
Discover the Difference - Confidentiality and Fees
Discover the Difference - 38
Discover the Difference - Cover3
Discover the Difference - Cover4
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