Vision - January/February 2008 - (Page 12) opportunity in online advertising will increase from about $45 billion today to $75 billion by 2010. Yahoo! is one of only a few companies that have the scale, the technology, the insights, the expertise and the huge audience to really take advantage of this enormous opportunity. in the experiences that we provide to users, centered around key starting points like the Yahoo! home page and My Yahoo!. How important are international markets to your growth strategy? Our community of users, publishers and advertisers is truly a worldwide enterprise. Yahoo! believes the Internet can positively transform lives, societies and economies around the world, and we are committed to building this community so that it is as relevant in Malaysia or South Africa as it is in the U.S. Yahoo! is committed to working with publishers to develop compelling local content to suit the diversity in every region of the world. We also are building global capacity for many of our popular services, such as Flickr, one of the world’s leading online photo-sharing communities. More than half of Flickr members already use Flickr in regions outside the U.S., and we’re continuing to make Flickr a truly multi-lingual experience, having added seven new languages this year. We’re intensely focused on building the best mobile experience for consumers around the world. Yahoo! sees mobile as the biggest emerging starting point for Internet users and is poised to lead this fast-growing industry with applications and services specifically built for mobile devices. This is very important to international growth, as many people around the world are accessing the Web through their mobile phones only and may never touch a PC. Are there other partnerships in the works? Yahoo! is committed to providing partnerof-choice solutions to all participants in our ecosystem—we see this as a key strategic differentiator for the company. We’re continuing to negotiate and announce key new partnerships with a range of media, Internet and telecommunications companies. For example, with Yahoo!’s recent partnership with the New York Daily News, we have tripled our newspaper consortium during the past year to 21 companies, representing more than 550 papers nationwide. Other exciting partnerships include the two groundbreaking online-only presidential debates we are hosting with The Huffington Post and Slate, and our multi-year strategic partnership with Comcast for online display and video services on Comcast.net. In the burgeoning mobile space, Yahoo! has relationships with more than 80 carriers and 40 partnerships with handset manufacturers around the world, including a significant new agreement with Telefonica and nine new partnerships with major carriers across the Asia-Pacific region, bringing the total to 16 for the mobile Internet. branded marketing messages to users, based on their unique, expressed interests. It has performed well in the travel category, where we can target fare specials to consumers that are customized to their home airport and favorite destinations. Also, through our open platform strategy, we will open up our Web pages to let thirdparties plug in their applications. This will allow for services like a personalized home page, where the user will have the choice of how to create their canvas while bringing in material from the Web. It will create a richer experience for users and will attract as many participants into our ecosystem as possible from all of our communities. In mobile, applications such as Yahoo! Go and Yahoo! oneSearch dramatically are re-inventing the Internet experience for the mobile user. Yahoo! Go is an all-in-one application for mobile users that simplifies the often-confusing mobile Internet. It features an easy-to-navigate interface, customizable offerings and a made-for-mobile search engine. Yahoo! oneSearch gives consumers more relevant results and instant answers designed to fit the small mobile screen, instead of millions of Web links. What will Yahoo! look like in five years? The Internet is continuing to evolve at a breathtaking pace. It is migrating to richer content like video, audio and social networking functionality. Users are establishing highly personalized “filters” to deal with the vast amount of personalized content that’s available online. As users, we are establishing stronger connections between our “online” and “offline” worlds. Yahoo! sees its role as an accelerator of this evolution. Today, Yahoo! enables truly relevant and valuable experiences on the Internet by powering a thriving, participatory ecosystem of users, advertisers, developers and publishers that’s built on openness and governed by trust. Our vision is to create for our community an experience on the Internet that is an order of magnitude more relevant than they can find anywhere else. The future Yahoo! will be more open, maximize its tremendous consumer and marketer insights, and offer partner-of-choice solutions on a massive scale. • www.ce.org What is Yahoo!’s role in the market relative to Google, Microsoft, MySpace and Facebook? Yahoo! is charting its own course as an Internet leader by driving value across our ecosystem of users, advertisers, publishers and developers. Our great advantage over our competitors is that Yahoo! has a trusted relationship with all members of this ecosystem built on our key three strategic differentiators: openness, insights and partner-of-choice solutions. Our strategy differs in several respects. For example, we are focused on building an open advertising network, while our competitors’ networks are more closed. We’re focused on creating strong differentiation What new services will you roll out at CES…and beyond? Yahoo! is developing and rolling out several new and exciting services to deliver added value to our users, advertisers and publishers. We know advertisers expect us to deliver specific audiences—targeted populations who will be more likely to act upon the ads they see. Finding that user is all important. We are finding ways to better harness our vast insights to connect advertisers with their most valuable audiences, while delivering more meaningful ad opportunities to consumers. We soon will expand our roll-out of Smart Ads, a tool that delivers tailored, 12 January/February 2008 http://www.comcast.net http://www.ce.org
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