Vision - January/February 2008 - (Page 24) HigH StakeS witH Peter Ginter/Getty Images in the high-definition DVD format competition in the foreseeable future. Though some analysts believe the Blu-ray/HD DVD rivalry has confused and kept consumers from investing in high-definition equipment, one upside to the battle may be heightened consumer awareness of the highdefinition market, a precursor to increased demand. “One of the results of the format battle is that consumers are now much more aware of Blu-ray and www.ce.org The high-definition DVD chess match shows no signs of abating in 2008. The Blu-ray camp, with the muscle of Sony, Panasonic and 20th Century Fox, among others, led through much of 2007, in terms of number of discs sold. But the HD DVD coterie, with such powerhouses as Toshiba, Microsoft and Universal Studios, has been making strides that indicate no clear winner will emerge 24 January/February 2008 Peter Ginter/Getty Images By A l l A n R i c h t e R http://www.ce.org
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