Vision - January/February 2009 - (Page 37) rgence Integration of HD radio, 3D navigation, and in-vehicle Internet access with mobile consumer devices heralds a new era in Ce and autos. 2011 model-year vehicles, which will be at dealerships in 2010. At least in part due to the availability of HD Radio, “I think satellite radio is very 2003,” declares Jonathan B. Spira, chief analyst at Basex Inc., a New York-based research firm specializing in new and emerging technologies. He notes that some broadcasters have been creative in their use of additional HD channels, pointing to New York’s WCBS-FM 101.1 “greatest hits” station, which is broadcasting the city’s WCBS-AM—an all-news station normally found in the AM band—on its HD3 channel. Similarly, Phil Magney, vice president of the automotive research www.ce.org practice at iSuppli Corp. in Minnetonka, Minn., says all over-theair radio will be HD Radio in the future. Moreover, he says satellite radio has proliferated in cars because its installation in vehicles has been subsidized by the providers XM and Sirius, and he adds that a significant percentage of vehicle owners don’t continue with paid subscriptions after their free trial periods end. Jeff Jury, COO of iBiquity Digital Corp., the Columbia, Md., company that pioneered the HD Radio technology, offers another example of a radio station broadcasting a different format on an additional HD channel: New York’s WKTU-FM 103.5, a “contem January/February 2009 37
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.