Vision - March 2009 - (Page 1) a publication of March/april 2009 features departments 2 shapiro’s spectrum W hy Business Must Engage Differently Social Studies 12 Corporate America is logging into Facebook, MySpace, YouTube, Twitter and other social sites to ramp up sales and personalize customer relations. 4 in this issue A Positive Spin 6 the economist T houghts on the Bear Market 8 GoinG Global C E News from Around the World 16 Global Selling Is Cultural Local partnerships irgin Mobile’s V Dan Schulman are valuable and often mandatory when selling 24 tech speak overseas. International D: Teaching an 3 firms ally with domestic Old Dog New Tricks companies that know 25 tech policy the intricacies of in hanges for Music C country operations. Distribution 10 Visionary 26 cea newsline A ssociation News & Views Moves CE Companies Should Make in Challenging Times Seven winning actions Seven winning actions CE companies should seriously consider. should seriously consider. 23 30 eye on business Invest in Technology 31 market insider V ideo Game Market Scores 20 Audio Evolution 32 Just the stats Enhancing Gaming Consumers Consumers are becoming accustomed accustomed to crystal clear highdefinition definition video. Now there also is is an evolution of high-definition audio audio technologies with even more more audio updates in the works. Cover photo: Courtesy of Virgin Mobile USA www.ce.org March/April 2009 1
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.