Vision - March 2009 - (Page 29) CEAnewsline technology & standards ] • [ by brian markwalter child of the game industry. With increased focus on the challenges that need to be collectively overcome for the industry to progress to a true mass market phenomenon, the conference will feature a special session on innovation, pricing, new devices, marketing and distribution models for mobile games. Is the iPhone model the way of the future? How is the mobile games market working with successful online games and brands to grow the mobile games market? Is a licensed game or branded title needed to succeed in the current mobile games market? The conference will explore these issues. 5. Games of Tomorrow: NextGeneration MMOGs and Virtual Worlds: The success of the massively multiplayer online games genre is undeniable. According to research from Strategy Analytics, MMOGs generated $1.5 billion in subscription revenues worldwide in 2008 and are expected to grow to more than $2.5 billion by 2012. With more than 11.5 million monthly subscribers, World of Warcraft (known as “WoW”) is currently the world’s largest MMOG and has driven others, like Electronics Arts, to launch their own MMOGs hoping to cash in on the phenomena. In a much anticipated panel, game industry heavyweights working on MMOGs and virtual worlds will share their views and predictions on the future of this market. What platform is best suited for this form of social gaming? Which aspects of gaming will remain constant? Is the evolution of gaming in countries such as Korea and China a sign of things to come? For more on what is happening in the robust games industry, don’t miss the opportunity to attend the upcoming LA Games Conference at the Hollywood Roosevelt Hotel on April 28–29, 2009, and join the discussion about the future of the fastest growing entertainment medium in the U.S. Are you game? • CEA and CEDIA Team to Develop Standards C EA teamed with the Custom Electronics Design and Installation Association (CEDIA) to develop standards and technical documents for design and installation of residential systems. CEDIA is an international trade association of companies that specialize in planning and installing electronics systems for the home such as networking, automation and communication systems, media rooms, single or multi-room entertainment systems, and integrated wholehouse subsystems providing lighting control, security and HVAC. Now members of both organizations can be involved in the standards process so that all stakeholders—manufacturers, installers and integrators— are represented. The R10, Residential Systems Committee, has two open projects. One is a recommended practice for audio design in home theater applications, which captures the expert R LA Games Conference April 28–29 Hollywood, CA 2009 Technology and Standards Spring Forum May 11–15 St. Louis, MO Digital Downtown June 10 –12 New York, NY 13th Annual CEO Summit June 17–20 Dana Point, CA knowledge of the best in the industry to guide designers and installers to optimum audio quality in a home theater environment. The other updates ANSI/CEA-2030, the multi-room audio cabling standard, which provides consumers with a common method for wiring multi-room audio applications to allow the best listening experience. R10 is co-chaired by Walt Zerbe, product manager, audio/video, Russound, and Mario Leone, senior partner, Electronics Solutions Company. So far, R10 has met via conference calls. The first face-to-face meeting will take place at the Technology & Standards Forum in St. Louis in May 2009. Participation in CEA standards activities is open to companies and organizations with direct and material interest. CEA members participate at no additional cost. To get involved, complete the form listed at www.CE.org/ Standards/1447.asp. • CEA Events EHX Spring 2009 March 11–14 Orlando, FL PlugFest12 March 29–April 3 Burlingame, CA CEA Washington Forum April 22–23 Washington, DC Digital Patriots Dinner April 22 Washington, DC 2009 SINOCES July 9–12 Qingdao, China 2009 Technology and Standards Fall Forum October 18–21 Phoenix, AZ CEA Industry Forum October 18–21 Phoenix, AZ www.ce.org March/April 2009 29 http://www.CE.org/Standards/1447.asp http://www.CE.org/Standards/1447.asp http://www.ce.org
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