Vision - March 2009 - (Page 32) just the stAts the latest industry numbers Enhancing Gaming The burgeoning gaming market is providing new and exciting opportunities for consumers and the CE industry alike. CEA’s recent consumer study: The Video Game Market—Attracting New Audiences, Creating New Opportunities, looks into consumer motivations for purchase and usage of gaming consoles. Video gaming is now mainstream attracting players from all ages. Study findings show consumers now favor consoles that feature other unique uses and options; online gaming is becoming more popular and sophisticated; and that the variety and quantity of gaming accessories continues to increase dramatically. How do you Enhance your Video Game Experience with CE Devices? Overall Console Owners Surround Sound Speakers 18% Big Screen TV (40”+) 17% HDTV 16% Performance A/V Cables 13% Flat-Panel Display 11% Surround Sound Receiver 11% Gaming Furniture 10% Subwoofer 8% 360 34% 30% 28% 21% PS3 28% 33% 29% 25% Wii 27% 20% 17% 19% 14% 12% 8% Source: CEA Market Research ole ame Cons ation of ..G 41% Loc .. Where Are Games Purchased? Gaming Store 63% Mass Merchant 61% Electronics Store 46% Online Retailer 28% Downloadable Platform 11% #1 Playstation3 @ 22% Other 7% Source: CEA Market Research om 21% Living Ro n3 = 28% Playstatio ily Room .. 19% Fam om 6% Your Bedro m 5% er Bedroo Oth Playroom 8% Children’s er Oth Sou arket Res rce: CEA M earch Why Buy a Game Console? Primary Game Console Just Wanted It 39% Number of Games Available 36% Xbox 360 = 55% Best System Available 34% Updating from Older Version 30% Playstation3 = 60% Unique System Capabilities 21% Wii = 41% • Playstation3 = 47% It Was A Gift 16% Source: CEA Market Research 32 March/April 2009 www.ce.org http://www.ce.org
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