Vision - May/June 2008 - (Page 36)

JUST THE STATS THE LATEST INDUSTRY NUMBERS Consumers Bank on CE in the Car Since American drivers spend a chunk of their time each week commuting, it’s not surprising that they want entertainment technologies such as connections for digital music players, 2.87 2.88 2.86 2.95 2.86 video and gaming systems, car stereo, and safety and security technologies such 2.84 navias GPS gation in their vehicles. Find out which consumers are buying these technologies from CEA’s latest survey, Automotive Electronics—What Consumers Want and What they Desire. 13.75 13.95 13.60 14.10 13.65 13.70 Amount of Time Spent in Vehicle 2.87 2.88 2.86 In-Vehicle CE Purchase Timing In Factory (among owners of In-Vehicle CE) Aftermarket 2.95 2.86 2.84 Wireless connection to digital music player* In-vehicle safety and information services system In-dash car stereo Vehicle tracking and location system Gaming system* Premium sound equipment 93% 5% Total 13.75 Male Female 16–24 25–44 13.95 13.65 13.60 yr. olds 14.10 yr. olds 45+ yr.13.70 olds Average # of hours spent in vehicle on the weekend Average # of hours spent in vehicle during the week 82 14 81 14 Total Male Female 16–24 yr. olds 25–44 yr. olds 45+ yr. olds 80 8 Average # of hours spent in vehicle on the weekend Average # of hours spent in vehicle during the week 76 18 72 23 Preference for CE Installation in Vehicle In-dash monitor/display 68 67 56 56 28 27 42 31 Total 46% 24% 13% 17% Remote vehicle starter Car alarm Male 41% 28% 16% 15% Car video entertainment system Wired connection to digital music player CD Multi-disk changer Radar detector In-dash navigation system Parking/backup camera or sensor Female Total 16–24 yr. olds Male 25–44 yr. olds Female 45+ yr. olds 16–24 yr. olds 25–44 yr. olds 36% 51% 46% 20% 24% 11% 13% 12% 16% 19% 17% 16% 15% 56 34 36% 41% 40% 51% 55% 42 37 42 56 24% 28% 18% 18% 20% 18% 11% 10% 19% 17% 29 47 36% 36% 12% All electronics come pre-installed at time of vehicle purchase 16% Some electronics come pre-installed at time of vehicle purchase Pick all electronics and have installed after vehicle purchase Unsure 40% 24% 11 81 *Small sample size 18% Source: CEA Market 18% Research 36 May/June 2008 45+ yr. olds 55% 18% 10% 17% www.CE.org http://www.CE.org

Table of Contents Feed for the Digital Edition of Vision - May/June 2008

Vision - May/June 2008 Contents Shapiro's Spectrum In This Issue The Economist C4 Trends Visionary Making the Smartphone Truly Intelligent Shipping Strategies for CE Companies IP in BRIC Countries CEA Newsline Tech Speak Eye on Business Tech Policy Market Insider Just the Stats

Vision - May/June 2008

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