Vision - July/August 2008 - (Page 36)

Just the stAts The laTesT indusTry numbers Where do consumers access their digital files? Access could mean listening, viewing or editing. Backing-up Ensures Memories Consumers now have multiple ways to acquire and create digital content, and CEA’s latest research looks at how they are storing and accessing it. Alarmingly, although some digital content owners acknowledge the need to safely store and back up their data, few are doing it. Home 96% Work 25 Friends’ or family members’ homes 14 FILe type OWneRSHIp Digital photos 85% Music 67 Home office documents 59 pDF files 55 Scanned documents 43 games files 40 Movies (excluding home movies) 37 Home movies 34% television shows 29 Other images (e.g., graphics) 27 Other video files 11 Audio books 10 Other audio files 9 Other types of digital files 1 In a car 10 School 9 Walking around 8 On an airplane / bus / train / subway 4 At the gym 3 On a boat 1 Other places 5 ReASOnS FOR BAckIng-Up concerned that the device where the files are stored may stop working 72% concerned with losing files from computer virus 60 Lost files in the past 43 knew someone who lost their files 23 concerned with losing files from a theft 23 concerned with losing files from a fire 21 Other reasons 6 What size is the internal hard-drive(s) on consumers’ personal computers? 40 gB or less 41 gB to 80 gB 81 gB to 120 gB 121 gB to 250 gB 251 gB to 320 gB 321 gB to 500 gB 500+ gB 4 10 10 16% 20 What percentage of the computer’s internal hard-drive space is being used to store personal, digital files? 75% + 50% to <75% 4% AveRAge HDD SIze: 163 gB 20 20 16% <25% ReASOnS FOR nOt BAckIng-Up Don’t see a need to 30% Don’t have the products needed 24 takes too much time 22 Don’t know how 21 not sure 11 It’s too expensive 9 Other 8 43% 25% to <50% 37% 36 Source: CEA Market Research July/August 2008 www.ce.org All icons iStockphoto.com http://iStockphoto.com http://www.ce.org

Table of Contents Feed for the Digital Edition of Vision - July/August 2008

Vision - July/August 2008 Contents Shapiro's Spectrum In This Issue The Economist C4 Trends Visionary Embracing Disrupting Technology Vaulting Ahead with Your Brand International Risk Stop Boomerang Products CEA Newsline Tech Speak Tech Policy Going Global Eye on Business Market Insider Just the Stats

Vision - July/August 2008

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