Vision - September/October 2007 - (Page 44) juSt the StatS Audio Trends the latest industry numbers In the late 90s, consumers began to use their PC to listen to music both at home and on-the-go. CEA’s Computer-Sourced Audio Consumption in the Home Study (June 2007) looks at how many consumers are using their PC as an audio device, and also the source of the music—CDs, MP3 files and Internet. The study examines what improvements, if any, consumers would make to enhance or enrich their listening experience and whether quality or quantity is uppermost in the decision process. What Do They Use to Listen? 122 million PC Audio Users How Do They Listen? External Home Audio Speakers Built-in PC Speakers 33% 25% 24% 21% 16% 9% 11% 8% 14% 68% 23% Desktop Laptop Both 78% 45% Headphones External PC Speakers Headset Connect to Home Audio System 62% 15% Desktop Laptop Sources of PC Audio Content CD 64% Internet Websites 49% Digital Files on PC 41% Internet Radio 40% DVD 34% Digital File Download 33% Video Games on Internet 19% MP3 Player 15% Video Games 15% Podcasts 9% Paid Music Subscription 8% Paid Video Subscription 2% Other 5% What Would They Improve? Top Five 36% Better Sound Quality 20% Easier to Connect PC to Home Audio System 18% Ability to Access Files on PC and Listen Around Home 17% Easier to Access Files on PC and Listen Around Home 16% More Storage for Digital Audio Files Source: CEA Market Research, June 2007 44 September/October 2007 www.ce.org http://www.ce.org
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