Vision - November/December 2007 - (Page 13)

a lot of power and if you cut the power usage with smart technologies inside of them and don’t sacrifice performance, that’s good. We’re focused on making it better. comes down, the cost of producing these devices comes down and the form factor gets smaller. Do you have a green message? We certainly talk about energy efficiency and we do it in a way that makes sense for the consumer. With a laptop you care about the battery life. And in a data center, you care about the electricity costs. So we have different messages for IT than for the consumer buying a laptop and who wants it to work all the way across the country on an airplane. Many chipmakers have stepped back from manufacturing chips and now rely on foundries. Is moving to the foundry model something Intel has considered? We do use third-party foundries for some specialized products but not for many. For the most part we are, and will remain, an integrated device manufacturer. The main reason is that we are the best in the world at silicon process technology today. We lead the world by at least 18 months. It is very hard to do and very expensive. We are bringing four 45 nanometer factories online for this generation. Each factory costs about $3 to $4 billion. market for Intel and we’ve been there 21 years. We were one of the first American companies in China. Today Intel is as well known in China as we are in the U.S. What about India? It is a much smaller market. Think China minus ten years. Our operations there are more software-centric than hardware-centric. A lot of chip design is done there. How do you unwind? You presume I do? (laughs) The way I like to relax is to read, boat and swim. Not at the same time of course…. What features will new chips incorporate for ultra-mobile handhelds to access the Internet? It’s more likely you will see higher levels of integration in terms of the audio, the communication modules and the graphics and smaller form factors. We’ll go from several chips to two to single chips for many of the functions of these devices. That means instead of having $300 or $400 device price points forever, as the volume of silicon What will Intel look like in five years? It will be really different from today Hopefully it will be substantially larger, very profitable and one of the most valuable brands in the world. I would like to see us as wellknown for our ability to help people access the Internet and to shape the consumer electronics industry, as we are in computers. That would be a win for us—accelerating the growth patterns of both industries. • How important is China to your growth strategy? China is extremely important. It is the second largest end market today after the U.S. And it is on the path to pass the U.S. in the next five to 10 years. It is a critical growth http://www.kinyo.com

Table of Contents Feed for the Digital Edition of Vision - November/December 2007

Vision - November/December 2007 Contents Shapiro's Spectrum In This Issue The Economist C4 Visionary Tech Speak Going Global Eye on Business Tech Policy Special Supplement: CES Unveiled 2008 CES Technologies to Watch Eastern Europe Embraces CE M&A Fest Displaying the Future CEA Newsline Market Insider Just the Stats

Vision - November/December 2007

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