Vision - November/December 2007 - (Page 52) just the stats the latest industry numbers • Building on CEA Analyst Steve Koenig’s advice on how to turn up the volume on multi-room audio/video (MRAV) system sales, where does the market stand now, and where’s the potential? Koenig forecasts that education is key to building sales in the aftermarket arena, and with new home sales decreasing, the sales tide is turning to the aftermarket. Home Builders and MRAV Builder Offers Builder Installs What MRAV Owners Appreciate about their Systems Turning Sales for the Multi-Room AV Market MRAV Shipment Revenues (In Millions) MRAV Devices MRAV Speakers 74% 68% 74% •Provides ubiquitous access to content parties 65% •Systems are compact •Good for entertaining/ •No need to turn up •Easy-to-use $372.3 50% 50% 57% the volume to listen in another room 2004 Ways Consumers Overcome Cost Objections of MRAV $441.8 54% 46% •Realize the benefits a system offers decision at a time when their existing home audio/ video needs replacing or a home is being remodeled •Make a purchase 2005 15% 12% 9% 12% 16% grate their existing consumer election into a new MRAV system. •Understand how to inte•Combat installation costs $477.5 63% 37% by understanding how to self-install 2006 2002 2003 2004 2005 2006 Source: CEA Shipment Data Source: CEA Annual State of the Builder Technology Market Study Barriers Impeding Interested Non-Owners from Purchasing MRAV Systems Cost Other financial priorities No need Installation concerns Fear it will not work right/break down Interested Homeowner MRA/MRAV Owner 52 November/December 2007 www.ce.org http://www.ce.org
Table of Contents Feed for the Digital Edition of Vision - November/December 2007 Vision - November/December 2007 Contents Shapiro's Spectrum In This Issue The Economist C4 Visionary Tech Speak Going Global Eye on Business Tech Policy Special Supplement: CES Unveiled 2008 CES Technologies to Watch Eastern Europe Embraces CE M&A Fest Displaying the Future CEA Newsline Market Insider Just the Stats Vision - November/December 2007 Vision - November/December 2007 - Vision - November/December 2007 (Page Cover1) Vision - November/December 2007 - Vision - November/December 2007 (Page Cover2) Vision - November/December 2007 - Contents (Page 1) Vision - November/December 2007 - Shapiro's Spectrum (Page 2) Vision - November/December 2007 - Shapiro's Spectrum (Page 3) Vision - November/December 2007 - In This Issue (Page 4) Vision - November/December 2007 - In This Issue (Page 5) Vision - November/December 2007 - The Economist (Page 6) Vision - November/December 2007 - The Economist (Page 7) Vision - November/December 2007 - C4 (Page 8) Vision - November/December 2007 - C4 (Page 9) Vision - November/December 2007 - Visionary (Page 10) Vision - November/December 2007 - Visionary (Page 11) Vision - November/December 2007 - Visionary (Page 12) Vision - November/December 2007 - Visionary (Page 13) Vision - November/December 2007 - Tech Speak (Page 14) Vision - November/December 2007 - Tech Speak (Page 15) Vision - November/December 2007 - Going Global (Page 16) Vision - November/December 2007 - Eye on Business (Page 17) Vision - November/December 2007 - Tech Policy (Page 18) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S1) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S2) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S3) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S4) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S5) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S6) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S7) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S8) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S9) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page S10) Vision - November/December 2007 - Special Supplement: CES Unveiled (Page 29) Vision - November/December 2007 - 2008 CES Technologies to Watch (Page 30) Vision - November/December 2007 - 2008 CES Technologies to Watch (Page 31) Vision - November/December 2007 - 2008 CES Technologies to Watch (Page 32) Vision - November/December 2007 - 2008 CES Technologies to Watch (Page 33) Vision - November/December 2007 - Eastern Europe Embraces CE (Page 34) Vision - November/December 2007 - Eastern Europe Embraces CE (Page 35) Vision - November/December 2007 - Eastern Europe Embraces CE (Page 36) Vision - November/December 2007 - Eastern Europe Embraces CE (Page 37) Vision - November/December 2007 - M&A Fest (Page 38) Vision - November/December 2007 - M&A Fest (Page 39) Vision - November/December 2007 - Displaying the Future (Page 40) Vision - November/December 2007 - Displaying the Future (Page 41) Vision - November/December 2007 - Displaying the Future (Page 42) Vision - November/December 2007 - Displaying the Future (Page 43) Vision - November/December 2007 - Displaying the Future (Page 44) Vision - November/December 2007 - Displaying the Future (Page 45) Vision - November/December 2007 - CEA Newsline (Page 46) Vision - November/December 2007 - CEA Newsline (Page 47) Vision - November/December 2007 - CEA Newsline (Page 48) Vision - November/December 2007 - CEA Newsline (Page 49) Vision - November/December 2007 - CEA Newsline (Page 50) Vision - November/December 2007 - Market Insider (Page 51) Vision - November/December 2007 - Just the Stats (Page 52) Vision - November/December 2007 - Just the Stats (Page Cover3) Vision - November/December 2007 - Just the Stats (Page Cover4)
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