Global Plant Engineering - October 2010 - (Page 15)

H an nover M esse way to grow in an evolving manufacturing people that the ROI of coming to Hannover landscape. “In 2009 it was a difficult time,” is greater than the cost, they’ll come. You’ve said Deutsche Messe board member Stephan got to come out and see the global commuKuhne. “Now that we’ve gotten to the point nity under one roof.” where we are going forward again, you’ve There are other factors in looking at an ingot to be a global player in order to comternational market. Currency rates are among pete.” the most attractive in a decade, which makes “If the market is hot,” American goods competi“If you can show to people said Wolfgang Lenarz, tive with those in other navice president of global tions. American technology that the ROI of coming to fairs for Deutsche Messe, is prized, and American Hannover is greater than the productivity is among the “you can’t expect your potential customers to world’s best. And with cost, they’’ll come.” come to you. You have to English as the prevailing go to them.” global business language, the communications Deutsche Messe’s international trade issue is not a factor. shows, including the flagship Hannover Messe So what holds back greater U.S. particitrade event , to be held April 4-8, 2011 in pation in global manufacturing events? While Hannover, Germany – are established as Deutsche Messe experts aren’t sure there’s major manufacturing trade events outside a single answer, but believe a stronger U.S. the U.S. The lack of past American participresence will help it regain a stronger footpation is traceable to a number of factors hold in the global economy. “We’ve got to – international travel costs, post 9-11 unchange the mindset and come up with a certainty and the recession. Yet with global value proposition that shows that there’s no manufacturing improving and global markets risk in coming to the shows,” Kuhne said. looking for innovative ideas, Deutsche Messe As part of its partnership with Deutsche officials said the value proposition for global Messe, CFE Media will offer special travel expansion is strong. packages to the 2011 Hannover Messe in “What we’re working on is providing the Germany that will include not only show atvalue proposition of coming to Hannover,” tendance, but strategic global manufacturing said Art Parades, president and CEO of information and a special program involvDeutsche Messe USA. “If you can show to ing all U.S. attendees. http://www.hannovermesse.de http://www.hannovermesse.de

Table of Contents for the Digital Edition of Global Plant Engineering - October 2010

Global Plant Engineering - October 2010
Contents
Comment
Global Views
Hannover Messe Report
Asia Report
Americas Report
Winning the Race Against Equipment Failure
Take 8 Steps to Debug Process Control System
Optimize the Enterprise: Measurement, Empowerment, and Control are the Essential Ingredients
Air Apparent: Compressed Air Audits Let You Find the Leaks in Your System
The Promise of the Smart Grid: A Flexible, Dynamic Energy Management System
Europe Report

Global Plant Engineering - October 2010