CITY - Issue 61 - (Page 61)

T SHOWROOM IMAGE COURTESY OF ASTON MARTIN. LOUNGE PHOTOGR APHED BY JUSTIN FITCH, CL ASSIC CAR CLUB MANHATTAN. By creating a destination that is about more than selling cars, establishments are working to make friends and induct members of a brand family. he average urbanite with a free a ernoon would a ely choose to spend it at a ca deale ship. Show ooms play home to beautiful machines, but they’ e also home to questionable ambience, the ha d sell, and the twin st esses of buying a ca and eventually getting that ca ﬁ xed. The idea that you could elax anywhe e nea a deale ﬂoo would be like suggesting you could have a soothing swim in the jellyﬁsh tank. t least, it used to be. few automake s a e wo king to alte that pe ception, devoting conside able ﬁ nancial and c eative esou ces to the task. Bentley Long Island has a , -watt, high-deﬁnition, su ound sound theate whe e you can watch the mode n day Bentley Boys win the Hou s of Le Mans on a . -foot sc een. When the movie’s ﬁ nished, wind down at the indoo putting g een o with a glass of Macallan -yea at the Inte national Ba . Italian moto cycle make Ducati, utilizing an inte io design palette mo e Ma c Jacobs than bike show oom, is t ansfo ming its etail spaces into showcase venues. ston Ma tin is building spaces whe e guests — not only custome s — can elax in museum-like settings. Fu the mo e, some of those spaces featu e the company’s Club ston Ma tin lounges that a e as lush and syba itic as any you’ll ﬁnd on Bond St eet o the Rivie a. The model isn’t new: F ench ca make Renault opened its Pub Renault on the Champs-Elysees in . Rec eated as the L’ telie Renault in , the open-plan, -sto y glass-and-steel st uctu e has p ovided tou ists and pat ons new ways to engage with the va ious facets of the b and behind the diamond logo. The telie menu isn’t limited to the F ench ca make ’s Megane Coupe o Be lingo, eithe : the boutique oﬀe s accesso ies and appa el, the otating exhibitions spotlight Renault’s he itage, moto acing exploits, and mode n a t collection. Fo those guests who want nothing mo e than to contemplate the f ancophone din of the bouleva d, the e’s the option of ese ving a table next to the window to enjoy a glass of Michel La oche petite chablis with the ﬁ let de St. Pie e. By c eating a destination that is about mo e than selling ca s, establishments like the telie a e wo king to make f iends and induct membe s of a b and family one mi-cuit au chocolat cake at a time. The next advance in the idea of the b anded auto-themed living space was the Classic Ca Club. Having begun in London in , it hopscotched the tlantic in to take up esidence in New o k City. Not actually a deale ship, U.S. club di ecto Zac Moseley explains, “We’ e a membe ’s club, not a se vice. We un a ga age of classic ca s in downtown Manhattan which puts

Table of Contents Feed for the Digital Edition of CITY - Issue 61

CITY - Issue 61 Contents Our Friends Action Wanted City Moment Luscious Life Fast Food Inrogue Temporary Contemporary Diary Savania Davies-Keller & Roberto Crivello Pamela Love Sung-Joo Kim Jerome Berard Destination Dealerships Overly Opulent Inside Out Like a Clock in the Heart Qatar’s Crown Jewel BLING Urge to Splurge Just a Splash Luxe Life Solitaire Equus Where to Buy It Cityscape

CITY - Issue 61

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