CITY - Issue 61 - (Page 64)

EXTERIOR IMAGE COURTESY OF OLIVER MARTIN GAMBIER RENAULT . DUCATI LOUNGE COURTESY OF STRIPE DESIGN. those on a DB . Come fo lunch and savo dishes c eated by a chef f om the Beve ly Hills Hotel, o take an ape itif on the custom Italian lounge in f ont of the ﬁ eplace, next to the lib a y stocked with books and DVDs. The p emium ba , topped with book-matched mahogany, is the place fo an ston Ma tini, and it doubles as the design studio wheneve you’ e eady to o de a ca . Colo swatches and ca pet samples a e hidden in d awe s and et ieved like Van Cleef & pels gems, and the plasma television — the one on which you just ﬁ nished watching Casino o ale — will then switch to images of the vehicle you’ve c eated. When you ca a ives fo delive y, you will et ieve it at the club: ushe ed to the vault, you t easu e awaits behind an -foot- ound doo st aight out of Ocean’s . “The point,” Boeckmann says, “was to make a place that wasn’t wo k and That is the point of destination dealerships: not just places to buy things, they are invitations to spend one’s time in beautiful surroundings, and not with strangers, but with the brands you love and others who love them. wasn’t home, whe e you could just get away f om eve ything.” Fo Ducati, its Retail Design P oject is just as much about getting away f om things as it is about c eating settings whe e you can elish getting into the histo y of the c imson moto bikes. “We’ve unde stood the need to do mo e than me ely p esent p oduct fo some time,” says Michael Lock, head of Ducati No th me ica, “and we spent about months esea ching how to oll this out.” The signatu e element of the p og am is that each Ducati deale helped deﬁ ne the dominant theme that would guide thei edesigns. The esult is that eve y Ducati venue is unique. Said Lock, “We wanted to c eate a local clubhouse fo Ducati. They all look like Ducati deale ships, but none of them look the same.” One Ducati show oom might c eate a living space in a mode n palette, whe e the lounge sits on sandblasted conc ete among matte black columns, Pe spex and stainless steel, and is su ounded by cha coal walls dotted with appa el laid out spa sely, like a boutique on the via Roma. nothe Ducati clubhouse with a acing theme will be decked out in checke boa d p ints, ene getic colo s, and massive g aphics of Ducati’s Moto GP ace s. nd then the e’s a lounge like the one in E ico Moto spo ts in Denve , Colo ado. Tai Beldock, wife of deale John Beldock, said “Moto cyclists a e diffe ent than ca buye s. ou want to tell you ti e-kicking sto ies to someone else who wants to listen and is p obably hanging out at the sto e.” et Ducati couldn’t let it me ely be about swapping tales with the pa ts manage ove the counte . Since John Beldock is immensely motivated by the histo y of the b and — “We have a wa ehouse of vintage bikes ac oss the st eet, and twenty o thi ty on display at a time” — his Ducati club oom was based a ound classic ides. The setting is a s-e a, b ick wa ehouse with a ba el oof suppo ted by stained beams and steel-t usses. long one of those exposed b ick backd ops

Table of Contents Feed for the Digital Edition of CITY - Issue 61

CITY - Issue 61 Contents Our Friends Action Wanted City Moment Luscious Life Fast Food Inrogue Temporary Contemporary Diary Savania Davies-Keller & Roberto Crivello Pamela Love Sung-Joo Kim Jerome Berard Destination Dealerships Overly Opulent Inside Out Like a Clock in the Heart Qatar’s Crown Jewel BLING Urge to Splurge Just a Splash Luxe Life Solitaire Equus Where to Buy It Cityscape

CITY - Issue 61

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