Embedded Systems Design - June 2008 - (Page 7)

Editorial Director Richard Nass (201) 288-1904 rnass@techinsights.com Managing Editor Susan Rambo srambo@techinsights.com Contributing Editors Michael Barr John Canosa Jack W. Crenshaw Jack G. Ganssle Dan Saks Larry Mittag Art Director Debee Rommel drommel@techinsights.com European Correspondent Colin Holland colin.holland@btinternet.com Embedded.com Site Editor Bernard Cole bccole@acm.org Production Manager Pete Scibilia pscibili@ubm-us.com Director of Audiences Services Kristi Cunningham kcunningham@ubm-us.com Subscription Customer Service P.O. Box 2165, Skokie, IL 60076 (800) 577-5356 (toll free) Fax: (847) 763-9606 embeddedsystemsdesign@halldata.com www.customerserviceesp.com Back Issues Chandra Wallis (800) 444-4881 (toll free) Fax: (785) 838-7566 Article Reprints, E-prints, and Permissions PARS International Corp. 102 West 38th Street, Sixth Floor New York, NY 10018 (212) 221-9595, Fax: (212) 221-9195 reprints@parsintl.com www.magreprints.com.quickquote.asp Publisher James Lonsdale-Hands (516) 562-5135 jlonsdalehands@techinsights.com Editorial Review Board Michael Barr Jack W. Crenshaw Jack G. Ganssle Bill Gatliff Nigel Jones Niall Murphy Dan Saks Miro Samek BY Richard Nass #include Maybe now my mom will understand ou may have noticed by now that we launched a video player on Embedded.com, the Web site part of our Embedded franchise. That occurred about a month ago. The timing was perfect, as it allowed us to upload, as the ﬁrst video, what we’ve dubbed as The History of Embedded Systems. The History of Embedded Systems runs for just under 10 minutes, and if you haven’t seen it, I highly encourage you to take a look. It was originally created to serve as part of the Keynote Presentation at the recent Embedded Systems Conference in San Jose, Calif. While it certainly doesn’t include every milestone that makes the embedded industry what it is today, it does a great job of explaining what “embedded technology” is and how it got you where it is today. And that’s a really good thing, because as you may know, explaining what embedded technology is to someone outside our industry is a somewhat difﬁcult thing to do. I often say that if you ask ﬁve different people what an embedded system is, you’ll get ﬁve different answers, even Y from people within our space. Along those same lines, one of our respected contributing editors, Bill Gatliff, has made the claim in these pages that embedded systems don’t even exist anymore. But I’ll spare you that argument again (even though it’s wrong—sorry Bill). We’ve also loaded up some interviews on our player (I feel like a kid with a new toy). Those interviews, also created for the Embedded Systems Conference Keynote, include P.J. Plauger, one of the early contributors to Embedded Systems Design (then called Embedded Systems Programming) and the conference; Bjarne Stroustrup, the inventor/creator of the C++ language; and Paul Saffo, a technology forecaster from Stanford University. And there are more videos in the works. A great feature of our player is that it lets us upload your videos as well. So if you have something that’s educational or entertaining and is applicable to embedded systems developers, send me a note. We’ll ﬁgure out how to get your video posted. TM TM Corporate—TechInsights Paul Miller Chief Executive Ofﬁcer Steve Corrick Vice President of Sales Ross Ayotte Vice President of Marketing Felicia Hamerman Group Marketing Director Corporate—UBM LLC Scott Mozarsky David Wein Anne Marie Miller Pat Nohilly Chief Operating Ofﬁcer Chief Financial Ofﬁcer Corporate Senior Vice President, Sales Senior Vice President, Strategic Development and Business Administration Senior Vice President, Manufacturing Senior Vice President, Communications Richard Nass rnass@techinsights.com Richard Nass is editor in chief of Embedded Systems Design. You can reach him at rnass@cmp.com. Marie Myers Alexandra Raine www.embedded.com embedded systems design JUNE 2008 7 http://Embedded.com http://Embedded.com http://www.customerserviceesp.com http://www.magreprints.com.quickquote.asp http://www.embedded.com

Table of Contents Feed for the Digital Edition of Embedded Systems Design - June 2008

Embedded Systems Design - June 2008 Contents #Include Party Bit Programmer's Toolbox Cover Feature: Virtual Hardware Platforms for Embedded Software Validation Allocating Memory in MATLAB-to-C Code MDD and IDEs: Making the Twain Meet in Embedded Systems Design Avoid a Thrashing Guest Editor Advertising Index Break Points Marketplace

Embedded Systems Design - June 2008

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