Game Developers Conference 2008 - (Page 30) GDC Mobile MONDAY, FEBRUARY 18 GDC Mobile Welcome to GDC Mobile 2008! This year we’ve gathered representatives from the leaders in mobile gaming from Asia, Europe and the U.S. to present the latest case studies and market trends. You’ll see demonstrations of advanced technologies and innovative game design that rivals fixed platforms as well as mobile-only designs that leverage GPS and social media. GDC Mobile 2008 brings you the most in-depth presentations on creative design, software programming techniques, enabling technology and business deals of any conference in mobile entertainment. Plus you can participate in a lively discussion with your peers in our many roundtable discussions. This year’s program is the best one yet, and we’re delighted to have you here with us again. GDC Mobile – Robert Tercek, GDC Mobile Founding Chairman MOnDAy, FEBruAry 18 DEAlS & DISTrIBuTIOn, pAnEl – All Fast life, Fast Media KEynOTE – All put the Fun in Funding: Mobile Games Investments of yesterday, Today & Tomorrow DESIGn, lECTurE – InTErMEDIATE Michel Guillemot (Gameloft) 9:15-10:15am • room 134, north Hall Industry veteran, Michel Guillemot, will discuss how consumers today live life on the go and expect the same from their entertainment. Now more than ever, the 21st century audience demands that their media (games, TV, Internet, music, etc) matches their fast paced lifestyle. Guillemot will discuss how mobile plays into this media mixture and provide a market overview highlighting the shifts and changes in this complex space. He will discuss the progression of mobile over the years and how the changes are parallel to shifts in the console world. Guillemot also plans to address why the market was stagnant in 2007 and provide insight to grow this space in 2008. Moderator: John Szeder (Mofactor) panelists: Brad Farkas (i-Hatch Ventures), Mitch lasky (Benchmark Capital), richard Moran (Venrock), richard p. Wong (Accel partners) 10:30-11:30am • room 134, north Hall The mobile games space has seen its fair share of investments, exits, start-ups and shut downs. This panel will discuss the investments made yesterday, the companies in the marketplace today, and the investments worth making for tomorrow. Attendees will get a rare chance to hear the perspectives of some of the people involved with the most prolific mobile companies as well as catch insight into what we can expect in the future. OrIGInAl InnOVATIOn, SpOnSOrED SESSIOn – All Embracing the Mobile Constraints or: How I learned to Stop Worrying and love the phone Jeferson Valadares (EA Mobile) 11:45am-12:30pm • room 121, north Hall Too often game developers do nothing more than complain about the mobile game platform limitations. Start a chat with them and you will quite likely hear “There’s not enough memory,” “I can’t fit my game in such a small package,” “the sound support is a joke,” “this thing is too slow,” and “did I mention that all of these variables come in what it seems like a hundred flavors?” And while all of these things are true, there are many other upsides as well - shorter (and well, cheaper) development times, and a humongous installed base, which gives you a serious chance of making an impact in the world. So the goal of this lecture is to help developers let go of wishing for the constraints to go away and start making games that explore those very constraints to spark innovation and that provide an entertainment experience that’s unique to the phone. DEAlS & DISTrIBuTIOn, pAnEl – All Disruptive Forces in Gaming “Sponsored by Zeemote Beth Marcus 11:45am-12:30pm • room 125, north Hall Panel styled session exploring historical disruptive forces in PC and console gaming. Presenting new and innovative technology that could lead to similar results for mobile gaming. From exciting new 3D development to innovative input using cameras and Bluetooth controllers to multi-player mobile gaming, provoking new ideas and opportunities. Coffee Break 10:15-10:30am publisher under the Microscope Moderator: Eric Goldberg (Crossover Technologies) panelists: Michael Breslin (I-play), Jason Ford (namco), Oliver Miao (Vivendi), Mark Ollila (nokia) 11:45am-12:45pm • room 134, north Hall The mobile games value chain has some remarkable similarities and remarkable differences to other game publishing 30 Visit www.gdconf.com for daily coverage of GDC 2008 http://www.gdconf.com/?cid=GDC08_showguide http://www.gdconf.com/?cid=GDC08_showguide
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