Game Developers Conference 2008 - (Page 56) Worlds in Motion Summit nabeel Hyatt (conduit Labs), tJ Murphy (Warbook/sgn), Mark pincus (Zynga) 4:15-4:45pm Facebook and the new Web of social gaming tuesDAY, FebruArY 19 Lunch gaming’s Future via online Worlds Jeffrey steefel (turbine) 10-11am LorD of thE rings onLinE developer Turbine has been quietly implementing some bestof-breed virtual world and social networking elements into its fantasy MMO for some time, and the company’s passionate about evolving the multiplayer experience based on lessons on user engagement, connectivity and usergenerated content that have come out of the virtual worlds movement. Executive producer Jeffrey Steefel will provide some exciting examples of how users in any sphere can respond to and invest in these innovative ideas. 12:30-2pm beyond Ads: building a brand in a Virtual World Worlds in Motion Summit Facebook, MySpace, Google and virtually every other social network are opening their platform to outside developers, including a wave of new online social games. This has created an opportunity for new game mechanics that rely on your social network, as well as a revolutionary new distribution channel that has led independent developers to get millions of players in a matter of weeks. Seasoned entrepreneur Nabeel Hyatt will talk with two of the leading social gaming developers, TJ Murphy, and Mark Pincus, about how to build for this new medium and what lies ahead. Matt Daly (Metaversatility), Michael pole (trilogy studios), ben richardson (Makena technologies), Adrian si (toyota scion) 2-2:45pm In community-driven online spaces, advertising is more than an image in the background. There.com parent Makena Technologies’ partnership with Metaversatility and Trilogy Studios to build, from the ground up, a thriving and persistent, fully interactive campaign for Toyota’s Scion vehicles is one of the most visible and widely-known 3D virtual world campaigns, leading the charge to create in-game advertising that actually adds entertainment and social value for users and encourages their participation. Makena strategic partnership leader Ben Richardson, Scion’s Adrian Si, Trilogy CEO Michael Pole and Metaversatility Co-Founder Matt Daly will discuss the process, goals and considerations in building a brand experience in the virtual space—and how to measure its success. corey bridges (Multiverse), rafhael cedeno (Multiverse) 4:45-5:30pm Online spaces come in all stripes, and hold immense potential for both developers and users from a variety of spheres. One solution is Multiverse’s flexible, scalable and extensible world-building technology, and Multiverse founder and executive producer Corey Bridges, along with CTO and co-founder Rafhael Cedeno, will demonstrate and discuss how a broad range of development teams are using it to support social worlds, MMOGs, business collaboration environments, and educational worlds. Multiverse: From the Field coffee break 11-11:15am Sponsored by: cross-cultural success Min Kim (nexon) 11:15-11:45am Already a pioneer in areas of online socialization, personalization and microtransactions-based virtual economies in Korea, Nexon successfully brought games like MapleStory and Audition to a variety of markets around the world, including North America and Europe, and Min Kim of Nexon U.S.A. will discuss how knowing individual markets–and mastering a forward-thinking business model–helped these titles achieve big success wherever they’ve gone. now that We’re All Here: next steps in online play spaces christopher romero (Worldwide biggies) 3-3:30pm Interactive entertainment development veteran Christopher Romero, CTO of digital entertainment studio Worldwide Biggies, has made a career out of building interactive experiences for kids. Previously, he played a key role in the design and development of Nickelodeon’s Nicktropolis, and he’ll now share lessons from his experience in one of the most explosive markets—the youth audience—to come out of the virtual worlds boom, while looking forward to the play and interaction potential for these worlds. habbo’s Huge success sulka Haro (sulake) 5:30pm-6pm One of the virtual world industry’s big surprise success stories was Sulake’s relatively simple haBBo hotEL, a teen-and-tween community in distinctive isometric 3D—which now claims over 80 million avatars created, in 31 different countries across five continents. Sulake’s Sulka Haro will share some of the secrets to haBBo’s success, and provide insight on the present— and future— boom in social virtual worlds. thinking outside the Virtual World Michael Acton smith (Mindcandy) 12-12:30pm The future’s successful online world products will have several points of access to let the user customize his or her experience from any direction. MindCandy’s Moshi Monsters virtual pets are one such idea, and interactive entertainment pioneer Michael Acton Smith will share the method to the monsters and his forward-thinking perspective on the space, and explore ideas ranging from companion toys to the mobile frontier. steve goldstein (ping0), Andrew schneider (Live gamer) 3:30-4pm Virtual goods that have real value to online users are here to stay. In fact, these items are so valuable that they’re often bought Learning to Love Virtual item sales 56 Visit www.gdconf.com for daily coverage of GDC 2008 http://www.gdconf.com/?cid=GDC08_showguide http://There.com http://www.gdconf.com/?cid=GDC08_showguide
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