Game Developers Conference 2008 - (Page 73) Business & Management Track The business of gaming requires sound strategies and outstanding tactical execution. The Business and Management Track looks at these aspects of the game development process and offers proven strategies to understand complex game industry business issues. sTarTuP LauncHPad PresenTed By Gdc and crV The 1st annual startup showcase owen Mahoney (electronic arts), Jamil Moledina (Gdc), susan Wu (charles river Ventures), George Zachary (charles river Ventures) Friday 12-1pm • room 132, north Hall We are excited to announce the Startup Showcase – the first ever event of its kind in the gaming industry. Come join our group of innovative entrepreneurs, the world’s most renowned gaming journalists, top tier investors, and senior game industry executives as we unveil the best and most promising startups. Are you interested in learning about the newest innovations that are changing the scope of the gaming industry? The startups we’ve selected to participate aren’t just innovating game mechanics – they are forging new paths in product, technology, business model, and distribution innovations. Come see where the future of the game industry is heading. an agile retrospective clinton keith (High Moon studios) Friday 9-10am • room 131, north Hall The session discusses the challenges of adopting agile beyond Scrum. Topics include adopting Extreme Programming (XP), Agile Planning, Lean Methodology for production and changes to Scrum that have been made to adapt to game development. LecTure – inTerMediaTe sPonsored By Vindicia Best Practices For Billing and Fraud Management Brett Thomas (Vindicia), Greg Worch (chase Paymentech) Thursday 2:30-3:30pm • room 3003, West Hall This session will address how online gaming companies can optimize for customer lifetime value while managing fraud risk to mitigate revenue leakage. The session will cover topics such as supporting multiple payment methods, how best to support an international presence, and how to analyze and overcome the “false positive” fraud issue. sPonsored By akaMai TecHnoLoGies Business & Management Track art directors/Lead artists roundtable seth spaulding (Firaxis Games) Wednesday 2:30-3:30pm • room 123, north Hall Thursday 5:30-6:30pm • room 114, north Hall Friday 2:30-3:30pm • room 114, north Hall Visual arts managers from around the industry discuss common challenges and offer solutions. Topics include: pre-production resources, scheduling demons, tools, reviews, production pipelines and studio development. Participants are exposed to current issues facing the industry and come away armed with solutions to tackle the challenges of their own studios. roundTaBLe – inTerMediaTe Best Practices for online Game delivery Brian Harvey Wednesday 10:30-11:30am • room 2010, West Hall The Internet’s role in delivering games is evolving. Today consumers simply go online to gain unlimited access to premium games. Gaming enthusiasts demand a high-quality, reliable gaming experience when visiting online gaming communities and downloading content. Representatives from Sony Computer Entertainment, NVIDIA Corporation and Akamai Technologies will discuss the future trends and best practices for Online Game Delivery. advertising & Games – opportunities, Pitfalls, and competition david edery (Microsoft, Xbox Live arcade) Wednesday 9-10am • room 2002, West Hall This lecture will explore some of the latest research in advertising (in general) and advertising in games (in specific), give tips on making advertising more effective, and share ideas around new ways to advertise with games. LecTure – aLL The Benefits and challenges associated with a centralized Model of art asset creation for Video Games dan Forden (Midway) Wednesday 9-10am • room 2007, West Hall This presentation describes a staffing model whereby centralized art resources create assets for multiple projects both within our Chicago studio and for our worldwide studios as needed. We will discuss the benefits and efficiencies inherent in such an approach as well as the challenges we encounter. LecTure – aLL BlUe MarS 3rd Party developer Program Lihan chen (avatar reality) Wednesday 4-5pm • room 2000, West Hall blUe MarS, a new massively multiplayer virtual world set in Terraformed Mars, featuring stunning graphics, believable characters and endless social bonding opportunities. We welcome all game and CG production studios sPonsored By aVaTar reaLiTy This session is simultaneously translated Visit www.gdconf.com for daily coverage of GDC 2008 73 http://www.gdconf.com/?cid=GDC08_showguide http://www.gdconf.com/?cid=GDC08_showguide
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