MSDN Magazine - February 2008 - (Page 35) SPECIAL ADVERTISING SECTION Solving the Puzzle In today’s business world, technology is advancing at an exponential rate. As a decision maker, you must have a firm understanding of new technologies, how they fit into your current and anticipated technology base, and how they affect your bottom line. Will it reduce software development costs? Will an emerging technology boost sales? Is it a technological flash in the pan? Or is an emerging technology something you can dig into and build your future on? Even if you do not currently have an online storefront, customers expect your company to have a Web site. Web sites are no longer frivolous expenses—today they serve as key sales & marketing vehicles central to doing business in every industry. Unfortunately, with this requirement comes the necessary chore of developing and maintaining a site. Before committing to any new technology, you must be sure it will perform well, be reliable, and fulfill your customers’ expectations. Moreover, that technology’s benefits must outweigh its costs. AJAX v
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