Physicians Practice - September 2008 - (Page 5) WWW.PHYSICIANSPRACTICE.COM • VOLUME 18 • NUMBER 8 SEPTEMBER 2008 CONTENTS FEATURES 26 COVER STORY: PUBLIC POLICY Uncle Sam’s Exam Medicare has been scrutinizing your practice for more than a year through its Pay-for-Performance program. But how is the program performing for physicians? We put Uncle Sam on our exam table. Plus: Baffled by how the Medicare program works? Get all the dirt in our Frequently Asked Questions. 36 GETTING PAID Insurance Guy, MD? So you think you can run an insurance company better than those needle-nosed bean-counters, huh? If you were in charge, you’d know how to treat physicians — and patients — right and make a profit to boot. If only. But what if … what if … dare we say it? What if you actually could own an insurance company? Just a crazy pipe dream or …? 87 PHYSICIAN RECRUITING Finding the Keepers Recruiting new physicians is harder than ever these days. Here’s how to boost your chances of finding Dr. Right. 91 IN PRACTICE Your Hospitalist and You Some primary-care physicians love hospitalists; some won’t touch ’em with a 10-foot pole. Here’s what you need to know about the hottest new specialty in medicine. 65 TECH SURVEY Navigating the Tech Maze What are physicians like you saying, thinking — and doing — when it comes to purchasing new office technologies? Our Fifth Annual Technology Survey cuts through the hype and gives it to you straight. 95 BILLING Getting Your Billing Process Right Thinking of keeping your billing process in-house to save money? OK, but be sure you really are saving money in the long run. 73 TECHNOLOGY EMR Success in 8 Easy Steps So the truck rolls up to your office, and you take delivery of your new EMR system. Sweet. But now what? Relax: just follow our step-by-step plan to EMR success. ALSO 61 THE GUIDE Everything you need to know about EMR systems. CME FEATURES 83 START IT UP How to Launch a Practice: Patient Relations You didn’t think you could just hang a shingle, kick your feet up, and wait for the patients to come, did you? Most new practices have to do a little bit of horn-tooting to build their patient base. 100 CLASSIFIEDS 104 ADVERTISER INDEX COVER ILLUSTRATION: JEFF CROSBY http://WWW.PHYSICIANSPRACTICE.COM
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