Physicians Practice - September 2008 - (Page 6) WWW.PHYSICIANSPRACTICE.COM • VOLUME 18 • NUMBER 8 SEPTEMBER 2008 CONTENTS COLUMNS 10 THE BIGGER PICTURE You vs. Your Patients Modern healthcare too often forces physicians to be their patients’ adversaries instead of their advocates. 51 THE ADMINISTRATOR’S DESK Move Up or Out? You’ve been the backbone of your practice for several years, but your compensation hasn’t changed much. Do you have to move out to move up? 81 CODING Tips from our biweekly e-mail newsletter. This issue: Can you bill for student-provided services? PERSPECTIVES 12 LETTERS We want to hear from you! Share your thoughts by e-mailing one of our editorial staffers directly or via editor@physicianspractice.com. 16 PHYSICIANS PRACTICE PEARLS Share the Joy Robert Lamberts, MD, offers his tips for effective delegation of duties. 53 THE GREAT PRACTICE MAKEOVER Golden Ideas What Dr. Eckerling sees as innovation his staff sees as nonstop flux. Can harmony merge with vicissitude? 45 ASK THE EXPERTS Our experts answer your top practice management questions. 59 THE TECH DOCTOR Buying a New Phone System? It’s a whole new world of telephonic choices, and it can get confusing. Don’t complete that telephone upgrade without reading our primer. 20 NOTEWORTHY Pill poppers … surgeon/artist … 64 dogs in one tummy. DO YOU HAVE THE WRITE STUFF THE DETAILS SUBMISSIONS: BE PART OF OUR PHYSICIAN WRITERS’ SEARCH FOR YOUR CHANCE TO SEE YOUR ARTICLE PUBLISHED NATIONALLY — AND BE PAID $500! Each month, we’ll give you a topic and a deadline, and you give us 750 to 1,000 words. If we select your submission, we’ll publish your column in a future issue, to be seen by 275,000 of your colleagues, and you’ll get a check for $500. Only MDs and DOs are eligible. • Are due by October 15, 2008. • Should be 750 to 1,000 words (not including your name, essay title, etc). • Should include your full name and contact information. ? READY TO GET WRITING? THE TOPIC: Tell us about your most memorable patient. Without identifying the patient by name (of course), tell us how and why this patient affected you. Did he or she change the way you practice? Or the way you view the physician-patient relationship? Your most memorable patient might be someone you saw only once — or someone you’ve been treating for many years. What happened? What did you learn? How did the experience make you a better physician? • Must be an original, previously unpublished, work produced by you. • Must be e-mailed as an attachment to writersearch@cmpmedica.com in an editable format (such as Microsoft Word). No PDFs, please. Also, by submitting your work, you acknowledge that Physicians Practice retains all copyrights to any work it publishes. We will not publish your work without your permission. If we do publish your work, we will involve you in the editing process. http://WWW.PHYSICIANSPRACTICE.COM
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