Physician's Practice - November 2008 - (Page 5) WWW.PHYSICIANSPRACTICE.COM • VOLUME 18 • NUMBER 10 NOVEMBER 2008 CONTENTS FEATURES 26 COVER STORY Finding Lost Revenue: The Search for Billing and Coding Gold We go beyond Billing 101 to show you the advanced techniques and little-known secrets for collecting every nickel, dime, and Spanish doubloon you’re owed. Ahoy, matey — your well-earned treasure is in sight. Plus: Are you sure you’re billing for every service you’re performing? It’s hard to collect when you don’t even know what you can charge for. CME FEATURES 38 FINANCE Getting More: Our Annual Physician Compensation Survey There’s encouraging news in our third annual Physician Compensation Survey: primary-care docs are seeing their incomes tick upward — on average. That’s great. But where do you stack up? 67 THE LAW Third-Party Audits on the Rise More payers — and even some employers — are hiring third parties to conduct chart audits on their behalf. Is this legal? What should you do if you receive such a request? 71 57 TECHNOLOGY HR in a Box? Managing human resources is one of the most important — and most daunting — of all your practice’s nonclinical tasks. Here’s our look at the software, some of it available off-the-shelf, that can help make it easier. THE GREAT PRACTICE MAKEOVER Branding the Cash-Only Practice It’s important for every practice to have an identifiable brand — but when the practice is trying to attract a cadre of cash-paying patients, an identity is key to survival. COVER ILLUSTRATION: KARINE DAISAY 75 IN PRACTICE Intra-Office Tug-of-Wars Front and back offices are at war with one another in many practices, with each side accusing the other of “not getting” what they do. Here’s how to get everyone on the same side. 79 ADVOCACY Stickin‘ Up For Yourself Can you afford to spend time, effort, and money advocating on your own behalf with state and local lawmakers? You can’t afford not to. PERSPECTIVES 12 LETTERS We want to hear from you! Share your thoughts at editor@physicianspractice.com. 20 NOTEWORTHY Tony Soprano wants your records … Bloody fast … Fish feetish http://WWW.PHYSICIANSPRACTICE.COM
Table of Contents Feed for the Digital Edition of Physician's Practice - November 2008 Physician's Practice - November 2008 Contents Death of Solo Practice Just a Myth Letters HSAy What? Noteworthy Finding Lost Revenue: The Search for Billing and Coding Gold Getting More: Our Annual Physician Compensation Survey ’Tis the Season to be Neutral Ask the Experts Evaluating Paperless Labs HR in a Box? The Guide Coding Third-Party Audits on the Rise Branding the Cash-Only Practice Intra-Office Tug-of-Wars Stickin‘ Up For Yourself Classifieds Advertiser Index Physician's Practice - November 2008 Physician's Practice - November 2008 - Physician's Practice - November 2008 (Page Cover1) Physician's Practice - November 2008 - Physician's Practice - November 2008 (Page Cover2) Physician's Practice - November 2008 - Physician's Practice - November 2008 (Page 1) Physician's Practice - November 2008 - Physician's Practice - November 2008 (Page 2) Physician's Practice - November 2008 - Physician's Practice - November 2008 (Page 3) Physician's Practice - November 2008 - Physician's Practice - November 2008 (Page 4) Physician's Practice - November 2008 - Contents (Page 5) Physician's Practice - November 2008 - Contents (Page 6) Physician's Practice - November 2008 - Contents (Page 7) Physician's Practice - November 2008 - Contents (Page 8) Physician's Practice - November 2008 - Contents (Page 9) Physician's Practice - November 2008 - Death of Solo Practice Just a Myth (Page 10) Physician's Practice - November 2008 - Death of Solo Practice Just a Myth (Page 11) Physician's Practice - November 2008 - Letters (Page 12) Physician's Practice - November 2008 - Letters (Page 13) Physician's Practice - November 2008 - Letters (Page 14) Physician's Practice - November 2008 - Letters (Page 15) Physician's Practice - November 2008 - Letters (Page 16) Physician's Practice - November 2008 - Letters (Page 17) Physician's Practice - November 2008 - HSAy What? (Page 18) Physician's Practice - November 2008 - HSAy What? (Page 19) Physician's Practice - November 2008 - Noteworthy (Page 20) Physician's Practice - November 2008 - Noteworthy (Page 21) Physician's Practice - November 2008 - Noteworthy (Page 22) Physician's Practice - November 2008 - Noteworthy (Page 23) Physician's Practice - November 2008 - Noteworthy (Page 24) Physician's Practice - November 2008 - Noteworthy (Page 25) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 26) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 27) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 28) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 29) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 30) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 31) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 32) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 33) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 34) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 35) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 36) Physician's Practice - November 2008 - Finding Lost Revenue: The Search for Billing and Coding Gold (Page 37) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 38) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 39) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 40) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 41) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 42) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 43) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 44) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 45) Physician's Practice - November 2008 - Getting More: Our Annual Physician Compensation Survey (Page 46) Physician's Practice - November 2008 - ’Tis the Season to be Neutral (Page 47) Physician's Practice - November 2008 - ’Tis the Season to be Neutral (Page 48) Physician's Practice - November 2008 - Ask the Experts (Page 49) Physician's Practice - November 2008 - Ask the Experts (Page 50) Physician's Practice - November 2008 - Ask the Experts (Page 51) Physician's Practice - November 2008 - Ask the Experts (Page 52) Physician's Practice - November 2008 - Ask the Experts (Page 53) Physician's Practice - November 2008 - Ask the Experts (Page 54) Physician's Practice - November 2008 - Evaluating Paperless Labs (Page 55) Physician's Practice - November 2008 - Evaluating Paperless Labs (Page 56) Physician's Practice - November 2008 - HR in a Box? (Page 57) Physician's Practice - November 2008 - HR in a Box? (Page 58) Physician's Practice - November 2008 - HR in a Box? (Page 59) Physician's Practice - November 2008 - HR in a Box? (Page 60) Physician's Practice - November 2008 - The Guide (Page 61) Physician's Practice - November 2008 - The Guide (Page 62) Physician's Practice - November 2008 - The Guide (Page 63) Physician's Practice - November 2008 - The Guide (Page 64) Physician's Practice - November 2008 - Coding (Page 65) Physician's Practice - November 2008 - Coding (Page 66) Physician's Practice - November 2008 - Third-Party Audits on the Rise (Page 67) Physician's Practice - November 2008 - Third-Party Audits on the Rise (Page 68) Physician's Practice - November 2008 - Third-Party Audits on the Rise (Page 69) Physician's Practice - November 2008 - Third-Party Audits on the Rise (Page 70) Physician's Practice - November 2008 - Branding the Cash-Only Practice (Page 71) Physician's Practice - November 2008 - Branding the Cash-Only Practice (Page 72) Physician's Practice - November 2008 - Branding the Cash-Only Practice (Page 73) Physician's Practice - November 2008 - Branding the Cash-Only Practice (Page 74) Physician's Practice - November 2008 - Intra-Office Tug-of-Wars (Page 75) Physician's Practice - November 2008 - Intra-Office Tug-of-Wars (Page 76) Physician's Practice - November 2008 - Intra-Office Tug-of-Wars (Page 77) Physician's Practice - November 2008 - Intra-Office Tug-of-Wars (Page 78) Physician's Practice - November 2008 - Stickin‘ Up For Yourself (Page 79) Physician's Practice - November 2008 - Stickin‘ Up For Yourself (Page 80) Physician's Practice - November 2008 - Stickin‘ Up For Yourself (Page 81) Physician's Practice - November 2008 - Classifieds (Page 82) Physician's Practice - November 2008 - Classifieds (Page 83) Physician's Practice - November 2008 - Classifieds (Page 84) Physician's Practice - November 2008 - Classifieds (Page 85) Physician's Practice - November 2008 - Classifieds (Page 86) Physician's Practice - November 2008 - Classifieds (Page 87) Physician's Practice - November 2008 - Advertiser Index (Page 88) Physician's Practice - November 2008 - Advertiser Index (Page Cover3) Physician's Practice - November 2008 - Advertiser Index (Page Cover4)
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