RFID World Conference Catalog 2008 - (Page 9) 9 inDuSTry Track prOgram Consumer Experience Track RFID World 2008 will focus on six specific Industry Tracks that use RFID technology for a multitude of business solutions, including increasing safety, reducing costs, and automating processes — just to name a few of the business solutions track-and-trace technology provides. Consumer Experience Automatic identification technologies are penetrating the digital advertising and marketing realm, in the form of smart cards, smart posters, mobile coupons and promotions; interactive kiosks and displays and more. Brand marketers, advertising agencies and retail stores are discovering that RFID, near field communication (NFC), two-dimensional (2D) bar codes, and more, allow consumers to engage and respond more effectively to highly-targeted messages. This educational track offers presentations and examples of this new era of personal one-toone retailing made possible with automatic identification technologies. This new era emerging in retail brings significant changes in the way brands market, promote, price and sell through traditional brick and mortar and online businesses. Agenda Tuesday September 9 | 2:00 pm BranD cuSTOmizaTiOn wiTh rFiD: RFID technology uniquely addresses two problems facing brands today: keeping consumer data private and secure, and brand commoditization. This is critical, as fewer and fewer attributes are able to differentiate a brand in the minds of consumers. RFID technology offers a path to one of the most compelling drivers of brand loyalty: customization. As consumers customize everything from their sneakers to their cars to credit cards with a picture of their children, the satisfaction of the consumer who get text messages to Indian food can earn a lot of loyalty chips for a cell phone brand struggling to differentiate itself. auTO-iD rOleS in green reTail pracTiceS Sustainability and green are the new consumer buzzwords, and advanced Auto ID technologies are emerging as the enablers to a paperless and eco-friendly retail environment. This presentation details how regulatory pressures, recycling, local awareness and the PR value is part of the value proposition of an end-to-end electronic messaging system for consumers and floor personnel. 3:15 pm nexT generaTiOn aDverTiSing, markeTing & meDia Digital is no longer a fixed medium, but is now making its way out of the home and the office into new venues and devices. With this evolution, opportunities are beginning to emerge in categories such as telematics, radio frequency tagging, home mobility and digital out-of-home (OOH), to name a few. The Interpublic Emerging Media Lab will facilitate an engaging panel discussion on the latest in marketing innovation, including hands-on demonstrations and a range of case studies. www.rFiD-wOrlD.cOm/2008 http://www.rfid-world.com/2008
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