EE Times Under the Hood - June 23, 2008 - (Page U65)

SPECIAL ADVERTISEMENT Samsung Expands its Successful Lineup of Mobile Application Processors he ability to access rich visual content and web services anytime, anywhere is the next step in developing sophisticated, next-generation consumer electronic devices. Today, consumers purchasing devices such as smartphones and automotive PND devices are looking for high-performance, graphics capabilities and multimedia capabilities while consuming minimal power. Design engineers and technical managers looking to source their next-generation devices should consider solutions using Samsung’s comprehensive line of mobile application processors. This product line-up includes Samsung’s latest mobile processor, the S3C6410, which gives designers an unbeatable combination of 2D/3D performance, video capabilities, and low power in a cost effective package. This 32-bit ARM1176 RISC microprocessor with AXI 64-bit bus delivers up to 667MHz of processing performance. With its proprietary 3D hardware accelerator – handling 4 million polygons/second – it can power next-generation handhelds, such as mobile Internet devices and 3D UI-enhanced multimedia phones, as well as personal navigation devices that T display detailed images like buildings and landmarks. The 3D accelerator supports both OpenGL ES v1.1 and v2.0. Pushing the quality and cost performance continuum, this sophisticated processor enables the integration of various functions – wireless communication, navigation, camera, gaming, music/video playing, mobile TV and PDA applications – into a single device. An integrated Multi-Format Codec allows DVD quality video capture and playback at 30 frames/second as well as real-time video conferencing, with support of 5.1-channel Dolby® sound. The S3C6410 also extends battery life because it was built using Samsung’s 65nm lowpower process. Samsung’s memory leadership is an advantage in giving the processor broad, advanced memory options for any kind of mobile device. Among supported DRAM are mobile DDR, mobile SDRAM and Samsung’s new dual-port OneDRAM™, which allows higher performance and reduces memory cost in the BoM. The ﬂash/ROM port can handle a wide variety of memory including MLC and SLC NAND ﬂash, NOR, OneNAND™ and newer ﬂash types such as moviNAND™. This Samsung Mobile Application Processor Advantages • Overall BOM cost competitiveness with optimized feature set • Flexibility to support various memory technologies • High performance • Low power • Tiered solutions to support low-end to high-end requirements ﬂexibility allows system designers to optimize cost, performance and memory density support to hit their desired target in the market. Along with its speed, 2D/3D multimedia capabilities and rich memory support, Samsung’s S3C6410 offers the industry’s broadest set of on-chip peripheral interfaces, including TFT-LCD 24-bit-truecolor controller, system manager for power management, 32-channel DMA, 4-channel timers and 12-bit ADC for touch –screen applications. All the major high-level operating systems are accommodated. The new processor is both pin and software compatible with the S3C6400 and S3C6430, facilitating development of a tiered product family from a single platform. For extremely slim and compact device designs, the Samsung S3C6410 is available in a package-on-package conﬁguration which includes memory. Samsung has the mobile application processor solutions that engineers need to build next-generation designs for the fastpaced consumer electronic markets. BY RICHARD YEH, DIRECTOR, SAMSUNG SYSTEM LSI MARKETING For more information, visit www.samsung.com/semi/processor Samsung UTH 6-08 v5.indd 1 5/23/2008 3:22:24 PM http://www.samsung.com/semi/processor http://www.samsung.com/semi/processor

Table of Contents Feed for the Digital Edition of Under the Hood - June 23, 2008

Under the Hood - June 23, 2008 Extreme Design: SuitSat Pushes Desigers' Limits Evolution of the Smart Phone Mature Devices get Rolly Rocking GPS: Garmin Nuvi 750 vs. HP iPaq 310 Inside the Sony OLED TV Multizone Dgital Audio Flip Ultra Camcorder - An Ode to Clean Design Robot Guitar Tunes Itself E-book is a Sight for Sore Eyes Scientific Calculator Boils Down to Two ICs $100 BOM Eludes First OLPC Laptop 45 nm: What Intel Didn't Tell You Next Step in NAND Flash Evolution Surveillance on a Shoestring Hot 3G Phone Owes Debt to Analog SecurID Fob: Single-Chip Safety Net

Under the Hood - June 23, 2008

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