EE Times Under The Hood - October 8, 2007 - (Page 18)

under the hood: MOBILE www.eetimes.com • www.techonline.com Inside the Apple iPhone BY PATRICK MANNION S emiconductor Insights’ Allan Yogasingam waited in line for 12 hours and braved the elements to get ahold of the just-released Apple iPhone. He and his intrepid co-workers kept the cameras rolling as they popped the cover and dove inside what is possibly the hottest consumer device on the planet. The teardown is a follow-up to the company’s teardowns of the latest gaming systems (opportunities abound in next-gen gaming platforms) and provides insight into what exactly Apple is doing to make a strong entry into the cell phone market. Approximately 3 million iPhones were released in the United States at 6 p.m. on June 29. The mass appeal and interest in the iPhone is due to a combination of Apple marketing, an interesting and interactive user interface, and the ability to integrate iTunes. “There are phones available in the market that have better functionality than the iPhone, but much like how there were better MP3 players than the iPod, the iPhone really sets itself apart from its competitors with an interactive touchscreen and its integration of iTunes,” said Yogasingam, SI’s supply chain manager. “Not to mention a really slick design. The first thing you say when you see an iPhone is, ‘Cool.’ ” SI’s technical marketing manager, Greg Quirk, equates the iPhone in some ways to the Nintendo Wii in that the technology inside the system is not altogether remarkable, but Nintendo’s revolutionary user interface set it apart from Sony’s PlayStation and Microsoft’s Xbox . VIDEO For a video of the iPhone teardown, go to www.techonline. com/underthehood and search article ID: 200001805. For a video teardown of an iPhone clone from China, search article ID: 201803419. 18 Electronic Engineering Times, TechOnline | October 8, 2007 http://www.eetimes.com http://www.techonline.com http://www.techonline.com/product/underthehood/200001805 Table of Contents for the Digital Edition of EE Times Under The Hood - October 8, 2007ContentsInside the Apple iPhoneCapacitive sensing has a magic touchRuggedized phone built for abuseFull-featured phones are ultrathinGap narrows between plasma,LCDFour cameras,built on a budgetAutomated blood test is a BreezeNative quad core finally hits x86 marketCounterfeit parts,real trouble1-Gbit DDR3 SDRAMs square offRC car is fraught with design trade-offsTiny Nintendo DS Lite drives volumeReceiver balances cost,performanceSensor,processing at heart of DSLREE Times Under The Hood - October 8, 2007EE Times Under The Hood - October 8, 2007 - (Page Cover1)EE Times Under The Hood - October 8, 2007 - (Page Cover1a)EE Times Under The Hood - October 8, 2007 - (Page Cover1b)EE Times Under The Hood - October 8, 2007 - (Page Cover2)EE Times Under The Hood - October 8, 2007 - (Page 1)EE Times Under The Hood - October 8, 2007 - (Page 2)EE Times Under The Hood - October 8, 2007 - (Page 3)EE Times Under The Hood - October 8, 2007 - Contents (Page 4)EE Times Under The Hood - October 8, 2007 - Contents (Page 5)EE Times Under The Hood - October 8, 2007 - Contents (Page 6)EE Times Under The Hood - October 8, 2007 - Contents (Page 7)EE Times Under The Hood - October 8, 2007 - Contents (Page 8)EE Times Under The Hood - October 8, 2007 - Contents (Page 9)EE Times Under The Hood - October 8, 2007 - Contents (Page 10)EE Times Under The Hood - October 8, 2007 - Contents (Page 11)EE Times Under The Hood - October 8, 2007 - Contents (Page 12)EE Times Under The Hood - October 8, 2007 - Contents (Page 13)EE Times Under The Hood - October 8, 2007 - Contents (Page 14)EE Times Under The Hood - October 8, 2007 - Contents (Page 15)EE Times Under The Hood - October 8, 2007 - Contents (Page 16)EE Times Under The Hood - October 8, 2007 - Contents (Page 17)EE Times Under The Hood - October 8, 2007 - Inside the Apple iPhone (Page 18)EE Times Under The Hood - October 8, 2007 - Inside the Apple iPhone (Page 19)EE Times Under The Hood - October 8, 2007 - Inside the Apple iPhone (Page 20)EE Times Under The Hood - October 8, 2007 - Inside the Apple iPhone (Page 21)EE Times Under The Hood - October 8, 2007 - Capacitive sensing has a magic touch (Page 22)EE Times Under The Hood - October 8, 2007 - Capacitive sensing has a magic touch (Page 23)EE Times Under The Hood - October 8, 2007 - Capacitive sensing has a magic touch (Page 24)EE Times Under The Hood - October 8, 2007 - Capacitive sensing has a magic touch (Page 25)EE Times Under The Hood - October 8, 2007 - Capacitive sensing has a magic touch (Page 26)EE Times Under The Hood - October 8, 2007 - Capacitive sensing has a magic touch (Page 27)EE Times Under The Hood - October 8, 2007 - Ruggedized phone built for abuse (Page 28)EE Times Under The Hood - October 8, 2007 - Ruggedized phone built for abuse (Page 29)EE Times Under The Hood - October 8, 2007 - Ruggedized phone built for abuse (Page 30)EE Times Under The Hood - October 8, 2007 - Ruggedized phone built for abuse (Page 31)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 32)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 33)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 34)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 35)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 36)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 37)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 38)EE Times Under The Hood - October 8, 2007 - Full-featured phones are ultrathin (Page 39)EE Times Under The Hood - October 8, 2007 - Gap narrows between plasma,LCD (Page 40)EE Times Under The Hood - October 8, 2007 - Gap narrows between plasma,LCD (Page 41)EE Times Under The Hood - October 8, 2007 - Gap narrows between plasma,LCD (Page 42)EE Times Under The Hood - October 8, 2007 - Gap narrows between plasma,LCD (Page 43)EE Times Under The Hood - October 8, 2007 - Four cameras,built on a budget (Page 44)EE Times Under The Hood - October 8, 2007 - Four cameras,built on a budget (Page 45)EE Times Under The Hood - October 8, 2007 - Four cameras,built on a budget (Page 46)EE Times Under The Hood - October 8, 2007 - Four cameras,built on a budget (Page 47)EE Times Under The Hood - October 8, 2007 - Automated blood test is a Breeze (Page 48)EE Times Under The Hood - October 8, 2007 - Automated blood test is a Breeze (Page 49)EE Times Under The Hood - October 8, 2007 - Automated blood test is a Breeze (Page 50)EE Times Under The Hood - October 8, 2007 - Automated blood test is a Breeze (Page 51)EE Times Under The Hood - October 8, 2007 - Automated blood test is a Breeze (Page 52)EE Times Under The Hood - October 8, 2007 - Automated blood test is a Breeze (Page 53)EE Times Under The Hood - October 8, 2007 - Native quad core finally hits x86 market (Page 54)EE Times Under The Hood - October 8, 2007 - Native quad core finally hits x86 market (Page 55)EE Times Under The Hood - October 8, 2007 - Native quad core finally hits x86 market (Page 56)EE Times Under The Hood - October 8, 2007 - Native quad core finally hits x86 market (Page 57)EE Times Under The Hood - October 8, 2007 - Counterfeit parts,real trouble (Page 58)EE Times Under The Hood - October 8, 2007 - Counterfeit parts,real trouble (Page 59)EE Times Under The Hood - October 8, 2007 - Counterfeit parts,real trouble (Page 60)EE Times Under The Hood - October 8, 2007 - Counterfeit parts,real trouble (Page 61)EE Times Under The Hood - October 8, 2007 - Counterfeit parts,real trouble (Page 62)EE Times Under The Hood - October 8, 2007 - Counterfeit parts,real trouble (Page 63)EE Times Under The Hood - October 8, 2007 - 1-Gbit DDR3 SDRAMs square off (Page 64)EE Times Under The Hood - October 8, 2007 - 1-Gbit DDR3 SDRAMs square off (Page 65)EE Times Under The Hood - October 8, 2007 - 1-Gbit DDR3 SDRAMs square off (Page 66)EE Times Under The Hood - October 8, 2007 - 1-Gbit DDR3 SDRAMs square off (Page 67)EE Times Under The Hood - October 8, 2007 - 1-Gbit DDR3 SDRAMs square off (Page 68)EE Times Under The Hood - October 8, 2007 - 1-Gbit DDR3 SDRAMs square off (Page 69)EE Times Under The Hood - October 8, 2007 - RC car is fraught with design trade-offs (Page 70)EE Times Under The Hood - October 8, 2007 - RC car is fraught with design trade-offs (Page 71)EE Times Under The Hood - October 8, 2007 - RC car is fraught with design trade-offs (Page 72)EE Times Under The Hood - October 8, 2007 - RC car is fraught with design trade-offs (Page 73)EE Times Under The Hood - October 8, 2007 - Tiny Nintendo DS Lite drives volume (Page 74)EE Times Under The Hood - October 8, 2007 - Tiny Nintendo DS Lite drives volume (Page 75)EE Times Under The Hood - October 8, 2007 - Tiny Nintendo DS Lite drives volume (Page 76)EE Times Under The Hood - October 8, 2007 - Tiny Nintendo DS Lite drives volume (Page 77)EE Times Under The Hood - October 8, 2007 - Tiny Nintendo DS Lite drives volume (Page 78)EE Times Under The Hood - October 8, 2007 - Tiny Nintendo DS Lite drives volume (Page 79)EE Times Under The Hood - October 8, 2007 - Receiver balances cost,performance (Page 80)EE Times Under The Hood - October 8, 2007 - Receiver balances cost,performance (Page 81)EE Times Under The Hood - October 8, 2007 - Receiver balances cost,performance (Page 82)EE Times Under The Hood - October 8, 2007 - Receiver balances cost,performance (Page 83)EE Times Under The Hood - October 8, 2007 - Sensor,processing at heart of DSLR (Page 84)EE Times Under The Hood - October 8, 2007 - Sensor,processing at heart of DSLR (Page Cover3)EE Times Under The Hood - October 8, 2007 - Sensor,processing at heart of DSLR (Page Cover4)http://www.nxtbookMEDIA.com

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