EE Times Under The Hood - October 8, 2007 - (Page 23) We measure portable performance in A and MHz. In handheld designs, analog is everywhere. ADI Products Optimized for Handheld Designs Class-D Amplifier Audio Microphone Preamplifier SSM2301 AD8692 Low EMI, low THD 0.003% THD + N Superior THD in low voltage applications Voice coil motor driver in WLCSP and LFCSP 65 MSPS LVDS AFE, 25 mm2 package 2- and 3-axis low-g accelerometers 500 mA programmable current boost 600 mA, 3 MHz, synchronous 95% efficiency Adaptive environmental control 1080i on 1.8 V single supply Low power, single-chip solution Low power, oversampling for all standards Integrated charge pump and load detect Ultralow power disable Support W-CDMA and TD-SCDMA standards DSP, analog, audio, power management CMOS direct conversion architecture Direct conversion architecture for low cost Application-engineered ICs simplify and accelerate your design Handheld designs are challenging. Reduced power, smaller packaging, and lower costs drive every design, yet the demands on performance are increasing. You also need to get to market fast, with leading IC components from a supplier you can trust. You need Analog Devices. • ADI ICs deliver industry-leading performance and value per A of current, MHz of speed, and mm2 of space. These attributes translate into better quality video, higher fidelity audio, improved reception—features that deliver a better user experience. • Our broad portfolio of application-tuned Blackfin® Processors and analog ICs offers smarter integration and more systemlevel solutions on-chip—features that minimize size, cost, and power while delivering a better design experience. For more information about our ICs optimized for digital cameras, portable media players, handsets, and other portable designs, visit www.analog.com/HandheldDesignICs or call 1-800-AnalogD. Speaker/ SSM2211 Headphone Amplifier Camera Lens Drivers AD5821, AD5398 Imaging Digital Still Camera Motion Sensing iMEMS® Motion Sensors White LED Flash Driver AD9970 ADXL32x, ADXL330 ADP1653 Power Switching Regulator ADP2102 Touch Control Capacitance-toDigital Converters HDMI Interface Mobile TV Tuner Video Video Encoder Video Filter/Buffer Video Operational Amplifier ® AD7142, AD7143, AD7147 AD9387NK ITD2010 ADV7390 ADA4431-1 ADA4853-1 SoftFone 3G AD6902, AD6903 Baseband Processors SoftFone GPRS/EDGE AD6900, AD6722 Baseband Processors Wireless Communication Othello® 3G Radio AD6551 Transceiver Othello GPRS/EDGE Radio Transceivers AD6548, AD6546 www.analog.com/HandheldDesignICs http://www.analog.com/HandheldDesignICs http://www.analog.com/HandheldDesignICs
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