EE Times Under The Hood - October 8, 2007 - (Page 43) The new TMS320DM355 processor for low cost portable HD video is here. PROCESSORS SOFTWARE TOOLS SUPPORT From one digital video innovation, comes countless more. DIGITAL CAMERA SET-TOP BOX FROM SENTIVISION VIDEO PHONE FROM RED EMBEDDED AUTOMOTIVE VISION SET-TOP BOX SECURITY CAMERA DIGITAL PICTURE FRAME DIGITAL CAMCORDER PORTABLE MEDIA PLAYER FROM ARCHOS MEDICAL IMAGING AUTOMOTIVE INFOTAINMENT VIDEO PHONE FROM AETHRA SET-TOP BOX FROM AMINO SECURITY CAMERA FROM LUMENERA VIDEO PHONE DaVinciTM technology is the first integrated, broadly available portfolio of Signal Processing SoCs, software, tools and support optimized for digital video systems to enable innovation. It includes complementary highperformance analog and power management solutions. Built on market proven technology, the DaVinci portfolio, including the low cost TMS320DM355, makes creativity possible in digital video devices for the medical, industrial, automotive and consumer marketplaces. DaVinci products are already: - Saving OEMs months of development time - Lowering overall system costs - Inspiring digital video innovation You bring the possibilities. DaVinci technology will help make them real. That’s the DaVinci Effect. What is DaVinci technology? Software: Optimized, Industry Standard Compliant and Production Tested Digital Media Software available from authorized software providers (ASPs), selection includes: - H.264 - MPEG-2 TM TM - MPEG-4 - JPEG - H.263 - WMA9 - AAC+ - MP3 TM - Digital Video Evaluation Module (DVEVM) - Digital Video Software Production Bundle (DVSPB) - Digital Video Development Platform (DVDP) - Code Composer Studio IDE - Supports the Leading Operating Systems including MontaVista Linux and Microsoft WinCE TM TM TM TM Tools: Validated Software and Hardware Development TMS320 Processors: Tuned for Digital Video End Equipments DaVinci Processor DM355 DM6446* DM6443 DM6441* DM6437 DM6435 DM6433 DM6431 DM647 DM648 - WMV9 /VC1 - G.711 - G.729ab - AAC CPU ARM C64x+TM/ARMTM C64x+/ARM C64x+/ARM C64x+ C64x+ C64x+ C64x+ C64x+ C64x+ MHz 216, 270 600/300 600/300 512/256 400, 500, 600 400, 500, 600 400, 500, 600 300 720,900 720,900 Capture/ Display Capture/Display Capture/Display Display Capture/Display Capture/Display Capture Display Capture Capture/Display Capture/Display Price at 10KU** $12.60 $34.95 $29.95 $24.95 $22.95 $16.95 $16.35 $9.95 $39.95 $49.95 Support: Complete Support Gets You To Market Faster - Network of Video Specialists including ASPs and ODMs - Comprehensive Email and Phone Support *Includes video imaging co-processor **Suggested resale price (USD) Includes both a MPEG-4/JPEG co-processor and a video imaging co-processor > The low cost TMS320DM355 processor for portable HD video is here. Visit www.thedavincieffect.com for technical details. DaVinci, Technology for Innovators, Code Composer Studio IDE, TMS320C64x+, C64x+ and the red/black banner are trademarks of Texas Instruments. 1922A0, © 2007 TI. All other trademarks and registered trademarks are the property of their respective owners. AD# 1922AO Pub: Insertion: Size: FILE NAME: P71922_TI_DAV_EETu_10-8.indd EETimes Under The Hood October 8, 2007 Full Page Inches JWT Communications, Entertainment and Technology ONE RAVINIA DRIVE, 9TH FLOOR ATLANTA, GEORGIA, 30346 CONTACT: http://www.thedavincieffect.com http://www.thedavincieffect.com
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