Contract - September 2014 - 30

product focus

An Elegant Illusion
Moore + Friesl's architectural credenza defies gravity

C1 Credenza is the first stand-alone furniture piece designed by
Moore + Friesl, a Los Angeles-based architecture and design firm
founded in 2011 by husband-and-wife architects Terri Moore, who
began her career with ZGF Architects, and Marcus Friesl, who worked
with GRAFT, Contract's 2010 Designer of the Year.
Moore + Friesl designed the credenza so that a continuous,
⅛-inch bent steel plate appears to support an upper and lower set
of wood drawers while spanning seven feet-all without the use of
intermediate supports. The secret? Engineered self-supported cross
plates are concealed beneath the drawers. The metal shell is bent
to resemble feet, and finger pulls are cut into the metal edge so that
there are no handles to interrupt the credenza's clean face.
The design of the C1 Credenza, the prototype of which won
a 2012-2013 Golden A' Design Award, represents Friesl's belief that
modern furniture can be tactile. "So many contemporary furnishings

30

are stark and cold, and we wanted to offer something more warm and
inviting so that people will want to run their hands along the surface
and feel the form," he says.
Initially released with a black matte metal finish, C1 Credenza is
now available in red and white matte options. The wood drawers are
made of richly grained satin walnut. Available in custom wood and
metal finishes, and in custom sizes, the standard piece measures
16 inches deep and 26 inches tall.
Other recent furnishing designs by Moore + Friesl include a
one-of-a-kind reception desk and 25-foot-long boardroom table for
Third Point Investments, and a series of freestanding sales tables,
podiums, and reception and display tables for the Van Cleef
and Arpels showroom in New York. -MURRYE BERNARD
moorefriesl.com
Reader Service No. 220

contractdesign.com 	

september 2014


http://www.moorefriesl.com http://www.contractdesign.com

Contract - September 2014

Table of Contents for the Digital Edition of Contract - September 2014

Contract - September 2014
Contents
Editorial
Industry News
Columnist: Developing a Fee Strategy Focused on Quality
Product Focus: Cut Like a DiamondProduct Focus: Cut Like a Diamond
Product Focus: An Elegant Illusion
Product Briefs
Livraria Cultura
Fashion House Garhammer
Eurobike Porsche Showroom
3.1 Phillip Lim Microcosm
Beats by Dre
Competition: Library Awards
Designers Select: Retail
Sources
Ad Index
Installation: SOFTlab Fabricates a Flowery Fantasy in a SoHo Store
Contract - September 2014 - Intro
Contract - September 2014 - Contract - September 2014
Contract - September 2014 - Cover2
Contract - September 2014 - 1
Contract - September 2014 - Contents
Contract - September 2014 - 3
Contract - September 2014 - 4
Contract - September 2014 - 5
Contract - September 2014 - 6
Contract - September 2014 - 7
Contract - September 2014 - 8
Contract - September 2014 - 9
Contract - September 2014 - 10
Contract - September 2014 - 11
Contract - September 2014 - Editorial
Contract - September 2014 - 13
Contract - September 2014 - Industry News
Contract - September 2014 - 15
Contract - September 2014 - 16
Contract - September 2014 - 17
Contract - September 2014 - 18
Contract - September 2014 - 19
Contract - September 2014 - 20
Contract - September 2014 - 21
Contract - September 2014 - 22
Contract - September 2014 - 23
Contract - September 2014 - Columnist: Developing a Fee Strategy Focused on Quality
Contract - September 2014 - 25
Contract - September 2014 - 26
Contract - September 2014 - 27
Contract - September 2014 - Product Focus: Cut Like a DiamondProduct Focus: Cut Like a Diamond
Contract - September 2014 - 29
Contract - September 2014 - Product Focus: An Elegant Illusion
Contract - September 2014 - 31
Contract - September 2014 - 32
Contract - September 2014 - 33
Contract - September 2014 - Product Briefs
Contract - September 2014 - 35
Contract - September 2014 - 36
Contract - September 2014 - 37
Contract - September 2014 - 38
Contract - September 2014 - 39
Contract - September 2014 - 40
Contract - September 2014 - 41
Contract - September 2014 - Livraria Cultura
Contract - September 2014 - 43
Contract - September 2014 - 44
Contract - September 2014 - 45
Contract - September 2014 - 46
Contract - September 2014 - 47
Contract - September 2014 - Fashion House Garhammer
Contract - September 2014 - 49
Contract - September 2014 - 50
Contract - September 2014 - 51
Contract - September 2014 - 52
Contract - September 2014 - 53
Contract - September 2014 - Eurobike Porsche Showroom
Contract - September 2014 - 55
Contract - September 2014 - 56
Contract - September 2014 - 57
Contract - September 2014 - 3.1 Phillip Lim Microcosm
Contract - September 2014 - 59
Contract - September 2014 - 60
Contract - September 2014 - 61
Contract - September 2014 - 62
Contract - September 2014 - 63
Contract - September 2014 - Beats by Dre
Contract - September 2014 - 65
Contract - September 2014 - 66
Contract - September 2014 - 67
Contract - September 2014 - 68
Contract - September 2014 - 69
Contract - September 2014 - 70
Contract - September 2014 - 71
Contract - September 2014 - 72
Contract - September 2014 - 73
Contract - September 2014 - Competition: Library Awards
Contract - September 2014 - 75
Contract - September 2014 - 76
Contract - September 2014 - 77
Contract - September 2014 - 78
Contract - September 2014 - 79
Contract - September 2014 - 80
Contract - September 2014 - 81
Contract - September 2014 - Designers Select: Retail
Contract - September 2014 - 83
Contract - September 2014 - Sources
Contract - September 2014 - 85
Contract - September 2014 - Ad Index
Contract - September 2014 - 87
Contract - September 2014 - Installation: SOFTlab Fabricates a Flowery Fantasy in a SoHo Store
Contract - September 2014 - Cover3
Contract - September 2014 - Cover4
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