Contract Magazine - December 2017 - 58

FEATURE

who recently spent three years as creative director
for USA/North America at M Moser Associates,
further emphasizes the role that data can play
in future projects. "[M Moser] pulls data from past
projects for its clients so they understand how
design can support key business objectives for new
workspaces," says Bonomo. "The firm shows that
data and metrics informs knowledge and drives
the success of the design."
Likewise, data can shape a project's direction.
surprisingly, this is often not the case. Leesman's
"When we go through the discovery phase with our
post-occupancy data reveals that the number
clients, we learn about activities and behaviors that
of employees who feel that their newly updated
support and drive their values and vision," says
workplaces enable them to be productive is only
Grant Christofely, M Moser's strategy team leader.
64 percent. And quality of acoustics is a significant "We define the types of work that the various business
issue in office environments. Post-occupancy
groups do and understand how they need to work
evaluations reveal that employees' satisfaction
to make the business successful-all of which
with noise levels average only 34 percent.
is translated into the workspace designs."
The data underscores that simply renovating
Pairing a time-utilization study with rigorous
a workplace is not enough to guarantee employee
observation, M Moser's team created a heat map
satisfaction. To make a workplace a business asset,
of a client's existing floor plan, showing spaces that
improvements must be made strategically, with
are most and least used, and why. This knowledge,
a company's specific workforce and activities in
in turn, directs the design vision, underscoring spatial
mind. And even though concerns such as noise may
aspects that will best support employee activities.
be well known, these issues are not always easily
Beyond discovery and visioning, data also
rectified by renovations. Armed with data, designers influences the way firms design and, consequently,
can create spaces that help employees work more
the skill sets that designers should possess. "We
effectively. Furthermore, when bolstered by concrete have architects and designers who write code," says
numbers, designers can assert that workplace
Lois Wellwood, associate director and interiors and
design impacts business success.
practice leader at Skidmore, Owings & Merrill (SOM)
in New York. "Those colleagues work very closely
Expanding client engagement
with us around testing, evaluating, pushing, and
Whether stemming from sources like Leesman or
pulling our process to see how a space performs.
a design firm's in-house research programs, data
Before, we drew on a combination of our
can play a role in all aspects of the design process- experiences-a literal translation of what the
even before a project is envisioned. Michael Bonomo, client was telling us-as a floor plan or a conceptual

drawing of our work. Now, using computational
parametric tools, we actually have avatars in the
three-dimensional computerized space to see
how the space behaves before it is physically built."
The ability to predict with a high degree of
accuracy how people will behave in a space highlights
interior design as an integral part of overall
architectural design. "Traditionally when we would
program and plan a workspace, we would look
at what can happen within the confines of the built
environment," says Anisa Mohammed, senior
workplace strategist in the Washington, D.C., office
of SOM. "Now, we see that this conversation begins
earlier and earlier in the process. We are actually
able to shape the base building with the client's
desired behavioral outcome in mind."
A case study in translating data into directives
The Seattle-based design/build firm Momentum
reports similar experiences to those described
by SOM leaders. Momentum's design process
incorporates Leesman analysis to develop
organizational strategies for each project.

Heat Map

Utilized
Spaces

58

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Table of Contents for the Digital Edition of Contract Magazine - December 2017

Contract Magazine - December 2017
Contents
Editorial
Industry News
Columnist: Books That Drive Practice Innovation
Designer You Should Know: Jun Aizaki of CRÈME
Maven Hotel
Designers Select: Office
Designers Select: Hospitality
Designers Select: Education
Designers Select: Healthcare
Product Focus: Worldly Comfort
Product Focus: Kit of Parts
Editors’ Choice
Feature
IIDA Best of Asia Pacific Design Awards 2017
Brand Report 2017
Ad Index
Exhibition: Infinite Interiors
Contract Magazine - December 2017 - Intro
Contract Magazine - December 2017 - Contract Magazine - December 2017
Contract Magazine - December 2017 - Cover2
Contract Magazine - December 2017 - 1
Contract Magazine - December 2017 - 2
Contract Magazine - December 2017 - 3
Contract Magazine - December 2017 - Contents
Contract Magazine - December 2017 - 5
Contract Magazine - December 2017 - 6
Contract Magazine - December 2017 - 7
Contract Magazine - December 2017 - 8
Contract Magazine - December 2017 - 9
Contract Magazine - December 2017 - 10
Contract Magazine - December 2017 - 11
Contract Magazine - December 2017 - 12
Contract Magazine - December 2017 - 13
Contract Magazine - December 2017 - 14
Contract Magazine - December 2017 - 15
Contract Magazine - December 2017 - Editorial
Contract Magazine - December 2017 - 17
Contract Magazine - December 2017 - Industry News
Contract Magazine - December 2017 - 19
Contract Magazine - December 2017 - 20
Contract Magazine - December 2017 - 21
Contract Magazine - December 2017 - 22
Contract Magazine - December 2017 - 23
Contract Magazine - December 2017 - 24
Contract Magazine - December 2017 - 25
Contract Magazine - December 2017 - Columnist: Books That Drive Practice Innovation
Contract Magazine - December 2017 - 27
Contract Magazine - December 2017 - Designer You Should Know: Jun Aizaki of CRÈME
Contract Magazine - December 2017 - 29
Contract Magazine - December 2017 - Maven Hotel
Contract Magazine - December 2017 - 31
Contract Magazine - December 2017 - Designers Select: Office
Contract Magazine - December 2017 - 33
Contract Magazine - December 2017 - Designers Select: Hospitality
Contract Magazine - December 2017 - 35
Contract Magazine - December 2017 - Designers Select: Education
Contract Magazine - December 2017 - 37
Contract Magazine - December 2017 - Designers Select: Healthcare
Contract Magazine - December 2017 - 39
Contract Magazine - December 2017 - 40
Contract Magazine - December 2017 - 41
Contract Magazine - December 2017 - Product Focus: Worldly Comfort
Contract Magazine - December 2017 - 43
Contract Magazine - December 2017 - Product Focus: Kit of Parts
Contract Magazine - December 2017 - 45
Contract Magazine - December 2017 - Editors’ Choice
Contract Magazine - December 2017 - 47
Contract Magazine - December 2017 - 48
Contract Magazine - December 2017 - 49
Contract Magazine - December 2017 - 50
Contract Magazine - December 2017 - 51
Contract Magazine - December 2017 - 52
Contract Magazine - December 2017 - 53
Contract Magazine - December 2017 - 54
Contract Magazine - December 2017 - 55
Contract Magazine - December 2017 - Feature
Contract Magazine - December 2017 - 57
Contract Magazine - December 2017 - 58
Contract Magazine - December 2017 - 59
Contract Magazine - December 2017 - 60
Contract Magazine - December 2017 - 61
Contract Magazine - December 2017 - IIDA Best of Asia Pacific Design Awards 2017
Contract Magazine - December 2017 - 63
Contract Magazine - December 2017 - 64
Contract Magazine - December 2017 - 65
Contract Magazine - December 2017 - 66
Contract Magazine - December 2017 - 67
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Contract Magazine - December 2017 - Brand Report 2017
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Contract Magazine - December 2017 - 101
Contract Magazine - December 2017 - Ad Index
Contract Magazine - December 2017 - 103
Contract Magazine - December 2017 - Exhibition: Infinite Interiors
Contract Magazine - December 2017 - Cover3
Contract Magazine - December 2017 - Cover4
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