Contract Magazine - March 2018 - 53

A warm-wood façade
welcomes customers
into the store's front space
(opposite, bottom), which
includes black steel display
fixtures with whitewashed
white oak shelves and
cabinetry, and the brand's
signature chandelier
(opposite, top). The two
distinct areas of the store
allow the company to
display different collections
in separate parts of the
store (above).

In the late 1880s, The Frye Co. was a Massachusetts-based
manufacturer of work boots for local millworkers; today, it is a
"leather lifestyle" company offering its top-selling $350 women's
riding boot as well as handbags and accessories. The brand's
selling points are high quality and authenticity, and an important
aspect of the store's 16 retail outlets across the United States
is that each has a local identity. "We want to morph the concept
while keeping the brand aesthetic the same, so the store feels more
like it's locally owned rather than cookie-cutter and corporate,"
says Jamie Laycock, vice president of store environments and
visual merchandising. For the Denver store, Lochte Architectural
Group-which has offices in San Francisco and Sacramento,
Calif.-drew inspiration from mountain lodges to create a setting
that would resonate with the community.
In charge of designing the last several Frye stores, Lochte
Architectural Group specializes in luxury retail design and also
counts Prada, Céline, and Valentino among its regular clients.
"Many luxury brands have a very well-defined concept that they
want to replicate, so the ability to work with a changing palette
of materials and personalize each location for Frye is a unique

opportunity," says Steve Lochte, president of Lochte Architectural
Group. "Frye stores have a modern feel, but are warm and rustic
at the same time."
Establishing a residential feel in a commercial setting
The 2,500-square-foot retail space is located on the ground
level of an office building a block from Denver's posh Cherry Creek
shopping center. "It was one of the more challenging spaces
that we've done for Frye, since there was not a lot of opportunity
for storefront identity," Lochte says. To create a sense of warmth,
the design team created a cedar-clad portal around the entrance,
which continues past the glass wall from the exterior to the interior.
They also clad the window mullions in black aluminum, further
distinguishing the store from the rest of the building.
The low finished ceiling height-nine to 10 feet, instead
of the more typical 12 feet-guided the interior design. Rather
than make everything white, the design team painted the ceiling
black, covered some of the walls with black crackle-glazed tile,
and laid down a stained oak floor to enhance the space's
cozy dimensions. Because the floor plan was L-shaped instead

contract



Contract Magazine - March 2018

Table of Contents for the Digital Edition of Contract Magazine - March 2018

Contract Magazine - March 2018
Contents
Editorial
Industry News
Designers You Should Know: FRANK
26 Columnist: Disrupting Practice: Findings from the Practice Innovation Lab
Product Focus: SILQ
Product Briefs
REI
adidas
Frye
Atkinsons
Galeria Melissa
Sources
Ad Index
72 Tokyo-based Emmanuelle Moureaux explores color and space with her immersive installation, “Color and Time”
Contract Magazine - March 2018 - Contract Magazine - March 2018
Contract Magazine - March 2018 - Cover2
Contract Magazine - March 2018 - 1
Contract Magazine - March 2018 - 2
Contract Magazine - March 2018 - 3
Contract Magazine - March 2018 - 4
Contract Magazine - March 2018 - 5
Contract Magazine - March 2018 - Contents
Contract Magazine - March 2018 - 7
Contract Magazine - March 2018 - 8
Contract Magazine - March 2018 - 9
Contract Magazine - March 2018 - 10
Contract Magazine - March 2018 - 11
Contract Magazine - March 2018 - 12
Contract Magazine - March 2018 - 13
Contract Magazine - March 2018 - Editorial
Contract Magazine - March 2018 - 15
Contract Magazine - March 2018 - 16
Contract Magazine - March 2018 - Industry News
Contract Magazine - March 2018 - 18
Contract Magazine - March 2018 - 19
Contract Magazine - March 2018 - 20
Contract Magazine - March 2018 - 21
Contract Magazine - March 2018 - 22
Contract Magazine - March 2018 - 23
Contract Magazine - March 2018 - Designers You Should Know: FRANK
Contract Magazine - March 2018 - 25
Contract Magazine - March 2018 - 26 Columnist: Disrupting Practice: Findings from the Practice Innovation Lab
Contract Magazine - March 2018 - 27
Contract Magazine - March 2018 - Product Focus: SILQ
Contract Magazine - March 2018 - 29
Contract Magazine - March 2018 - Product Briefs
Contract Magazine - March 2018 - 31
Contract Magazine - March 2018 - 32
Contract Magazine - March 2018 - 33
Contract Magazine - March 2018 - 34
Contract Magazine - March 2018 - 35
Contract Magazine - March 2018 - REI
Contract Magazine - March 2018 - 37
Contract Magazine - March 2018 - 38
Contract Magazine - March 2018 - 39
Contract Magazine - March 2018 - 40
Contract Magazine - March 2018 - 41
Contract Magazine - March 2018 - adidas
Contract Magazine - March 2018 - 43
Contract Magazine - March 2018 - 44
Contract Magazine - March 2018 - 45
Contract Magazine - March 2018 - 46
Contract Magazine - March 2018 - 47
Contract Magazine - March 2018 - 48
Contract Magazine - March 2018 - 49
Contract Magazine - March 2018 - Frye
Contract Magazine - March 2018 - 51
Contract Magazine - March 2018 - 52
Contract Magazine - March 2018 - 53
Contract Magazine - March 2018 - 54
Contract Magazine - March 2018 - 55
Contract Magazine - March 2018 - Atkinsons
Contract Magazine - March 2018 - 57
Contract Magazine - March 2018 - 58
Contract Magazine - March 2018 - 59
Contract Magazine - March 2018 - 60
Contract Magazine - March 2018 - 61
Contract Magazine - March 2018 - Galeria Melissa
Contract Magazine - March 2018 - 63
Contract Magazine - March 2018 - 64
Contract Magazine - March 2018 - 65
Contract Magazine - March 2018 - 66
Contract Magazine - March 2018 - 67
Contract Magazine - March 2018 - 68
Contract Magazine - March 2018 - 69
Contract Magazine - March 2018 - Sources
Contract Magazine - March 2018 - Ad Index
Contract Magazine - March 2018 - 72 Tokyo-based Emmanuelle Moureaux explores color and space with her immersive installation, “Color and Time”
Contract Magazine - March 2018 - Cover3
Contract Magazine - March 2018 - Cover4
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